Mixing a little bit of love with humour, Subway is inviting its customers to fall in love with lunch again, via a new tongue-in-cheek campaign created by J. Walter Thompson Sydney. Believing its customers were becoming complacent about their lunch choices, Subway set out to showcase all its fresh new flavours, new sauces and seasonings, […]
Kellogg’s has launched a series of new executions for its ‘Amazing Creations’ master-brand campaign, which originally featured YouTube star Zach King. The new campaign, created in collaboration with J. Walter Thompson Sydney, went live on March 6, comprising of two TVCs and one long-form video, this time drawing on the talents of Simone Giertz, […]
In a global, real-time data-led campaign devised and executed by J. Walter Thompson Sydney, more than 40,000 Subway restaurants in more than 60 countries recently invited customers to join the Subway Live Feed to help fight hunger around the world. The Subway Live Feed concept, developed specifically to celebrate World Sandwich Day on Friday […]
Kellogg’s has launched a new digital-first, masterbrand campaign aimed at prompting a reappraisal of the breakfast occasion with inspiring, creative ways to start the day with cereal. Developed by J. Walter Thompson Sydney, the category disrupting ‘Amazing Creations’ campaign sees Kellogg’s partnering with high profile YouTube contributor Zach King, to generate unique content that demonstrates […]