JWT Vietnam has cooked up a spicy K-pop campaign to help KFC deliver Korea to young Vietnamese as part of the brand’s World Taste Tour. Vietnamese have a great desire to see new places and experience new things. About 6.5 million Vietnamese tourists travelled abroad last year, up 15% over 2014 – and up stratospherically […]
J. Walter Thompson Vietnam bagged a gold and a silver at the Transform Awards Asia Pacific in Hong Kong, the only agency from Vietnam this year to make the shortlist and win. This year’s Transform Awards Asia Pacific was held recently in Hong Kong. Transform awards recognize the best practice in global brand development work, with categories […]
To launch a new children’s ready-to-drink dairy brand for IDP, JWT Vietnam has created an animation based franchise that includes an ongoing epic story, master-plot, characters, trailers, TVCs, a comic strip series, school and beach activations, and even a planned short movie. IDP’s large-scale move into animation-based branded content steps away from the conventional above-the-line […]