MullenLowe Malaysia and Domino’s Create a New K-Pop Sensation the Samyeang Showdown

By on    Food, Latest, Launches, Marketing, Promotions  

MullenLowe Malaysia and Domino’s Create a New K-Pop Sensation the Samyeang Showdown

 Supported by MullenLowe Malaysia, Domino’s Malaysia has launched a new international flavour in the Malaysian market featuring the Korean inspired menu for its Limited-Time-Offer campaign called the Samyeang Showdown. Working closely together with Domino’s other agencies, the new campaign began with a teaser that aimed to excite Malaysian K-pop fans with news about a […]

JWT Vietnam Creates All-Female K-Pop Style Band to Promote Korean Flavours for KFC

By on    Advertising, Advertising Gallery, Creative Gallery, Food, Latest, Launches  

JWT Vietnam Creates All-Female K-Pop Style Band to Promote Korean Flavours for KFC

JWT Vietnam has cooked up a spicy K-pop campaign to help KFC deliver Korea to young Vietnamese as part of the brand’s World Taste Tour. Vietnamese have a great desire to see new places and experience new things. About 6.5 million Vietnamese tourists travelled abroad last year, up 15% over 2014 – and up stratospherically […]