Ferrero is Using the Oscars to Introduce Kinder Joy to America

Ferrero is Using the Oscars to Introduce Kinder Joy to America

A two-in-one treat that is sure to surprise and delight! pic.twitter.com/7lxguCRWA4 — Kinder (@kinderus) March 5, 2018 If you’re going to mimic theatrical trailer tropes like “In a World…” as part of your marketing campaign you might as well do so during the Oscars. Ferrero did just that, positioning its Kinder Joy product — a chocolate […]

Ferrero Mourns the Loss of its Founder Michele Ferrero

Ferrero Mourns the Loss of its Founder Michele Ferrero

Michele Ferrero, owner of the Ferrero confectionery Group, passed away at his home in Monaco at the age of 89 on February 14, 2015. His wife, Maria Franca, and son, Giovanni Ferrero, CEO of the Ferrero International, were by his side. Ferrero was founded in 1946 in Alba, Italy, in the northern region of Piemonte.  […]