KITKAT, the iconic chocolate brand, has launched a new campaign that offers people a much needed break from those unfortunate scenarios we’ve all fallen victim to. From online orders arriving two sizes too small and the deafening symphonies of mom’s vacuum on your only day off, to your barber’s hand slip that results in your […]
Wunderman Thompson UK has partnered with KitKat to demonstrate how iconic their tagline is, using only five letters to prove the enduring power of a consistent brand message. KitKat introduced their ‘Have a Break, Have a KitKat’ tagline in 1957, and to this day it’s widely recognised all around the world. In fact, it’s a […]
In Wunderman Thompson’s global campaign, everyone is invited to help the “Have a break, have a KITKAT” slogan come back reinvigorated, refreshed and ready to face the next 85 years
KITKAT is launching a global campaign, inviting everyone to join in the celebration of the 85th anniversary of the brand. Created by Wunderman Thompson, it raises awareness of a social media competition to help people mark the occasion of KITKAT turning 85 in 2020. The campaign highlights that, at this unique moment, KITKAT will make its most […]
In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped. Guided by user behaviour and data, they pinpointed the 50 most searched topics on YouTube in the region and […]
Phones that freeze. PCs that suddenly restart. And the dreaded rainbow wheel of death. Don’t you just hate being let down by technology? Then again, can you imagine getting over a BILLION requests… Every. Single. Week? Are we not asking too much of technology? Playing on this KitKat launched a campaign showcasing the people behind the […]
Anthem Worldwide, the global creative agency has continued its partnership with Nestlé to create packaging designs for the highly anticipated KitKat Ruby chocolate bar. The new product which launches in the UK this month, has been developed to target millennial ‘foodies’ who are eager to discover new tastes. Paired with a crisp, light wafer, KitKat […]
J. Walter Thompson London has created a billboard that switches itself off in an activation for KitKat aiming to persuade the public to have a break from Electricity. On Saturday 24 March at 8.30pm millions of people around the world joined together to switch off their electricity for 60 minutes. To drive awareness of the […]
Nestlé will sweeten Japan’s Valentine’s Day with ruby-chocolate KitKat, choosing one of the world’s most candy-obsessed markets for the debut of the first new type of natural chocolate in more than 80 years. Nestlé struck a deal with Zurich-based Barry Callebaut, the developer of ruby chocolate, giving it exclusive rights for six months to the […]
Nestlé International Travel Retail (NITR) is continuing its roll out of its ‘Live Your Break’ campaign, initially launched in summer 2017 with global creative agency Anthem Worldwide. The campaign is designed to target four different profiles of Millennial traveller; the Urban City Breaker for city explorers, the Festival Breaker for live music lovers, the Wellness […]
J. Walter Thompson Global and J. Walter Thompson London’s content business PACE has created a Halloween campaign that would have George A. Romero turning in his grave. Instead of brain hungry zombies chasing down unwitting or gullible humans, the global campaign lets the audience take a break from the usual clichés that surrounds the global festival […]