Reactive Tennent’s Lager Ad Questions How ‘Danish’ Carlsberg’s New Pilsner Really Is

Reactive Tennent’s Lager Ad Questions How ‘Danish’ Carlsberg’s New Pilsner Really Is

Tennent’s Lager has issued a cheeky reaction to a nearby ad placement from Carlsberg which is undergoing a trial-by-fire relaunch across the UK. The Danish beer brand has launched a new pilsner in a premiumisation drive that saw it promote tweets comparing its old brew to ‘piss’. It ran the creative just meters from Tennent’s stronghold […]

Pearlfisher London creates the brand strategy and new brand identity for challenger beer brand, Jubel

Pearlfisher London creates the brand strategy and new brand identity for challenger beer brand, Jubel

The brand entered the market with a unique beer style that between light lagers and sweet ciders. Recognising that the brand lacked competitive distinction and wanting to carve out a new area on shelf, Tom and Jesse approached Pearlfisher to help establish a new strategic brand and creative positioning. Explaining the challenge and the strategic […]

Camden Town Brewery Wants Brits to Fall Back in Love with Lager in First National Campaign

Camden Town Brewery Wants Brits to Fall Back in Love with Lager in First National Campaign

Lager has become “unloved”, Camden Town Brewery founder Jasper Cuppaidge said, as the brand begins spreading the word about flagship product Camden Hells beyond London. Camden Town, founded in 2010 and acquired by the world’s biggest brewer, AB InBev, for about £85m in 2015, recently appointed Forever Beta to create its first integrated campaign, following […]

Karmarama Launch ‘World’s Smoothest Glass’ Innovation For Cobra

Karmarama Launch ‘World’s Smoothest Glass’  Innovation For Cobra

Cobra is launching innovative new Smooth Pour glassware, developed with Karmarama, which along with a unique font for bars, is a breakthrough in pouring technology. The glassware will be launched this summer with an integrated campaign, which runs across digital outdoor, press, digital, VOD, and social media. The team have worked with hydrodynamics and fluid […]

Lager Struggles to Retain its Fizz as Usage Drops to a Half of Brits

Lager Struggles to Retain its Fizz as Usage Drops to a Half of Brits

It seems that Britain’s lager segment is struggling to retain its fizz, as it faces particularly strong competition from the rising popularity of ales and bitters, whose success has been fuelled by the craft beer boom. Indeed, new research from market intelligence agency Mintel reveals that 49% of Brits drank lager in 2015, down from […]

Sol Lager Rolls Out New Look

Sol Lager Rolls Out New Look

Mexican lager Sol is rolling out a new identity, which launches in the UK this summer. The Heineken-owned lager has been rebranded by WPP consultancy VBAT, which has offices in The Netherlands and Mexico. The new designs feature a long-necked bottle, with illustrations featuring the sun (‘sol’) and the brand’s strapline Espiritu Libre desde 1899 […]

The Guinness Brand Introduces New Lager to Canada

The Guinness Brand Introduces New Lager to Canada

Canadian beer drinkers no longer have to wait 119.5 seconds for the perfect pint of Guinness Draught Stout. In stores now, Guinness Black Lager Beer promises all of the character that Guinness beer drinkers have come to love, but with a refreshing new taste available instantly with the pop of a bottle cap. The new Guinness Black Lager […]

Carlsberg Unveils New Citrus Lager

Carlsberg Unveils New Citrus Lager

Carlsberg has launched a new lager which will be supported with a multi-million pound marketing campaign and marks the first brand extension for Carlsberg in a number of years. Carlsberg Citrus, a 2.8%ABV lager blended with natural Persian and Key limes, will be available in the on- and off-trade. The beer has been developed by […]