Pearlfisher has developed the branding and packaging for new nutrient brand Strong, based around a series of bird illustrations. The consultancy commissioned illustrator Andy Lyons to create a series of bird illustrations that would link to the benefits of the supplements. For example and owl is used for the ‘Brain Box’ pills and a bright […]
Following years of creating some of the most memorable and iconic images in advertising history, SKYY Vodka announces the launch of its advertising and social media campaign developed by Lambesis, titled “Be Part of the Art,” to support new SKYY Infusions Moscato Grape, the first-ever Moscato grape infused vodka available in the US. The cutting-edge […]
Diageo is looking to expand its roster with a search for an advertising agency to handle its vodka brand Cîroc. The drinks giant has approached a number of agencies directly to invite them to pitch for the business. Cîroc is positioned as an ultra-premium brand. Cîroc has not spent recently on advertising, according to Nielsen. […]
Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a brand new 200 ml package. Being a modern and innovative package, P’tit Oasis and Ecolean are a perfect match for meeting young consumer needs. With an air-filled handle and straw attached, Ecolean Air Aseptic […]
Canadian beer drinkers no longer have to wait 119.5 seconds for the perfect pint of Guinness Draught Stout. In stores now, Guinness Black Lager Beer promises all of the character that Guinness beer drinkers have come to love, but with a refreshing new taste available instantly with the pop of a bottle cap. The new Guinness Black Lager […]
Manzanita Sol unveiled its new “Haz Lo Diferente” campaign, inviting consumers to embrace their own uniqueness and “Do What’s Different.” In addition, two new delicious, true-to-fruit flavors – Mango Citrus Sol and Pina Sol – join the current portfolio which includes Manzanita Sol, Toronja Sol and Tamarindo Sol. To bring the campaign to life, Manzanita […]
Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3. The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana […]
Caribou Coffee Company a brand committed to offering its fans premium food and drink experiences, announced the introduction of four Lite Sparkling Teas and Juices made with real fruit and tea and featuring half the amount of calories. The new delicious and refreshing lite drinks, available in four flavors – Green Tea Lemonade, Peach Black […]
Melitta USA, a brand well-recognized for exceptional quality in all aspects of coffee and coffee preparation, evolves even further into the booming single-serve market with the addition of single cup coffee. The brand this week unveiled customized UpShot Solution equipment at its state-of-the-art coffee roasting facility in Cherry Hill, N.J. and is now equipped to […]
The Sons of Liberty are continuing their craft of creating seasonal whiskies with their 2013 Summer Release – Hop Flavored Whisky. “We asked ourselves, if whisky is a beer that has been distilled, why is no one brewing the beers we love and turning them into whisky?” said Mike Reppucci, owner and founder of Sons […]