Pearlfisher’s Strong Nutrient Branding


Pearlfisher has developed the branding and packaging for new nutrient brand Strong, based around a series of bird illustrations.

The consultancy commissioned illustrator Andy Lyons to create a series of bird illustrations that would link to the benefits of the supplements.

For example and owl is used for the ‘Brain Box’ pills and a bright yellow canary features on the ‘Sunshine Pill’ packaging.

The brand name, meanwhile, is represented in hand-drawn typography.

Karen Welman, founding partner and chief creative officer at Pearlfisher, told Design Week, ‘The idea was to create an impactful visual story using a metaphor of beautiful and elegant birds that have hidden strength.’

Strong is initially being sold exclusively through London members club The Library, before rolling out to high-end high street and online retailers.


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