Advertising agency Leo Burnett has created a new logo for McDonald’s UK to help the brand introduce its new free phone charging service to its customers. Designed in the shape of a battery icon, it looks very much like the fast food chain’s iconic burgers. Credits: Advertising Agency: Leo Burnett, London, United Kingdom Creative Director: […]
McDonald’s is promoting the launch of its all-day breakfast with three spots that feature actors reading real tweets and Facebook posts from fans who are overjoyed at the idea of eating an Egg McMuffin during any hour of the day. The campaign leverages the positive social media response that McDonald’s has gotten in reaction to […]
Wednesday 2nd September saw McDonald’s launch its Great Tastes of the World promotion in the UK with a new multi-channel campaign, including TV from Leo Burnett. The food promotion, which hasn’t featured on the McDonald’s menu since 2013, consists of 5 burgers inspired by 5 different cuisines from around the world over the course of […]
As humans we all like to socialise and spend time with our friends and loved ones. One may, however, be reluctant to the idea of converting strangers into friends for the sake of creating new experiences. McDonald’s new campaign created by Leo Burnett establishes the goodness of “new friendship” in a unique way. The agency […]
Leo Burnett unveiled the second ad in the new McDonald’s ‘good times’ brand campaign. The campaign celebrates the role the brand plays in customers’ lives and brings to life the brand promise of Simple, Easy Enjoyment. ‘Good times’ is about the little things that make your day easier. It’s about a place where kids can […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/06/McDonalds-Lonely-Hearts_60.mp4″ width=”600″ height=”360″ splash=”https://www.fabnews.live/wp-content/uploads/2015/06/McDonalds-Lonely-Hearts-3.jpg”] Leo Burnett unveiled the launch of the new McDonald’s Favourites brand campaign – ‘Good Times’. The campaign celebrates the role the brand plays in customer’s lives and brings to life the brand promise of Simple, Easy Enjoyment. ‘Good Times’ is about the little things that make your day easier. It’s […]
McDonald’s saw the sign. The Golden Arches dropped its next brand spot for the refresh of it longstanding “I’m lovin’ it” platform, a 60-second TV commercial that focuses on the signs outside McDonald’s restaurants and the messages on the marquee. While they often advertise a new product or promotion, this ad will focus on the […]
McDonald’s has updated its famous “I’m lovin it” marketing strategy to spark what it claims is the customer-centric “brand transformation” needed to plaster haemorrhaging sales. People can expect to see more upbeat ads from the beleaguered restaurant moving forward in what is a calculated gamble to wrestle the brand from the negativity surrounding it. McDonald’s […]
The entry lines for the 17th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. The entry kit for the entrant’s reference may be downloaded here. The Awards recognises the critical […]
McDonald’s has introduced ‘crowdsourced’ burgers across its menus, kicking off its My Burger campaign with a TV and digital ad. From October 15, the first of five burgers created by members of the public will go on sale at McDonald’s restaurants as part of its nationwide My Burger campaign. The fast food restaurant has unveiled […]