Lucozade Sport Surprises Unsuspecting Commuters with Impromptu Fitness Sessions at a Bus Shelter

Lucozade Sport Surprises Unsuspecting Commuters with Impromptu Fitness Sessions at a Bus Shelter

Lucozade Sport have taken a fresh approach to utilising digital out of home with impromptu live stream fitness sessions at a bus shelter aimed at unsuspecting members of the public. The ‘Wait training’ campaign launched October 14 and was devised by creative agency Grey London, with MediaCom overseeing the advertising buying. The fitness instructor led […]

Lucozade Sport Unveils ‘Made to Move’ Campaign by Grey London

Lucozade Sport Unveils ‘Made to Move’ Campaign by Grey London

CherryCherry London has unveiled their latest commercial for Lucozade with Grey London and Academy films. Acclaimed director Wally Pfister brings the old Thamesmead estate to life in the energetic new ad. Pfister said: “The VFX work for the Lucozade commercial was always going to be a major challenge to pull off in the amount of […]