With sudden lockdowns across the World, cities, restaurants and roads have emptied – but kitchens have never been fuller. In this extraordinary time, Maggi’s raison d’être ‘Cook the difference’ takes on even more meaning in the eyes and dining rooms of those confined. In a moving manifesto that toes the line between being inspirational and […]
Maggi has exceeded all digital targets for the first half of 2015 thanks to a multi-faceted campaign that has been developed in conjunction with its digital partner, The White Agency, and includes a refreshed website design and targeted social media activity. The website and social media campaign have attracted a new league of followers thanks […]
Tapping into the growing trend of people using mobile devices to view recipes as they cook, Maggi has developed a series of bite-sized videos featuring easy recipe creations for busy mums who want to create tasty meals that are enjoyed by all members of the family. Created by Maggi’s digital partner, The White Agency (part of […]
Nestlé has invested £6.7 million to expand production at one of its major regional manufacturing hubs, in western Turkey, creating an additional 100 jobs. The Karacabey factory first opened in 1989 and will now also make Maggi brand bouillon for the growing Saudi Arabian market. “Turkey is one of the fastest growing and most dynamic […]
The first-ever Kung Fu movie written by the internet has been a box office smash, achieving hundreds of captions and votes from Facebook fans, and more than 4.1 million viral impressions for Nestlé Maggi Fusian noodles, in a year-long campaign created by MercerBell. Fists of Fusian – The Movie, which can now be viewed on […]