The exclusive partnership with Channel 4, in line with the brand’s #LoveBeatsLikes campaign, explores how friends and family can be there for mums through a new comedy film starring three of the UK’s leading female comedians
MALTESERS Teams Up With Channel 4 To Highlight The Need For Support In Early Motherhood With #LoveBeatsLikes
BlinkInk directing duo Luca & Sinem’s latest offering, produced bespoke for social media, sees them documenting the exploits of some extremely mischievous bunny rabbits for Maltesers. Mixing live action with mouth-watering 3D-rendered chocolate bunnies, Luca & Sinem evoke the Gremlins – only more delicious – in the series of spots created by AMV BBDO for […]
British candy brand Maltesers proved once and for all that diversity initiatives don’t have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in 2016. The initial spots, launched around the Paralympics, centered on lighthearted scenarios that made the actors’ physical conditions part of the joke without being the butt […]
Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising. The poster comes after the Mars Inc. owned brand released three TV ads featuring disabled actors during the Rio Paralympics in September. The spots won a Channel 4 competition awarding £1m in airtime […]
Mars, Incorporated announced their plans to combine Mars Chocolate and Wrigley segments to create Mars Wrigley Confectionery. Mars Wrigley Confectionery will include some of the world’s best loved brands in Chocolate (Snickers, M&M’s, Dove, Galaxy, Maltesers, Twix), Gum and Mints (Doublemint, Extra, Orbit, 5, Altoids, Lifesavers), and Fruity Confections (Skittles, Starburst). Martin Radvan, current Global President of […]
Mars Chocolate UK has released three Maltesers ads featuring disabled actors after winning Channel 4’s £1m “Superhumans wanted” competition for the Paralympics. The spots will first air during the opening ceremony of the 2016 Paralympic Games on 7 September. Channel 4, the tournament’s official broadcaster, awarded the brand £1m of commercial airtime for developing the […]
Maltesers is set to make a return to UK TV screens from May 7th with its new advertising campaign from AMV BBDO. Maltesers believes that life is better when we don’t take things too seriously and the new campaign shows people demonstrating this lighter attitude to life with the help of Maltesers. The TV campaign debuted during […]