Tiger Beer has unveiled its latest campaign via Marcel Sydney, which takes this idea of ‘Uncaged heroes’, and focuses on a specific type of young creative: those whose bold approach to their craft also serves a good cause. Since 2013, Tiger Beer has championed emerging Asian talent. Now with the brand’s rallying call to ‘Uncage’ […]
Tiger Beer has launched itself as the ‘Beer with Bite’. Brought to life through a series of 30 and 15 second films created in partnership with Marcel, Sydney, the brand tells the story of the bold attitude and bold flavour behind this bite. You can view the films here, here, here and here. From the […]
In December 2016, Tiger Beer makes its own uniquely Asian mark on the global diversity debate with a 90 second film that follows the lives of eight very contrary Asians; a transgender “Kathoey”, a champion female Muay Thai boxer, a Comicon fan, a retired man, a millennial, a high-flying entrepreneur, a young delivery guy and […]
Imagine grabbing a tube of paint, dipping your brush in the black goop and gliding the brush across a canvas. Pretty normal, right? Now image that black goop is made entirely of air pollution emitted from vehicles across Asia, and you can actually use that polluted air to create a masterpiece. Tiger Beer, working alongside […]
New York’s Canal Street is world-renowned for its dollar discount stores, filled floor to ceiling with cheaply made Asian clichés and counterfeit goods. To celebrate the true craft and creativity of its origins – the streets of Asia – Tiger Beer and Marcel Sydney have repurposed a Canal Street discount store and turned it into […]