The 2018 Christmas campaign for Italian iced tea brand Estathé plays on the theme of ads that use the results of studies to make questionable claims about their products. Depicting a typical family Christmas scene with family and friends seated around a table, the voiceover claims that a study has proved that drinking the tea […]
LIFEWTR and Marriott Hotels announced a collaboration to bring more inspiration into the world through art and innovation, featuring the debut of a new augmented reality (AR) in-room guest experience. As part of PepsiCo and Marriott International’s recent partnership renewal, LIFEWTR, the premium bottled water that exists to advance and showcase sources of art and creativity, is now […]
Kettle Chips is giving away a set of seasoning shakers containing the same ingredients used to flavour its crisps. The competition is being promoted through a social video campaign, “Real seasonings’ greetings”, created by Joint. The film was directed by Debby Lewis-Harrison through Dark Energy Films. The shakers are designed to look like packs of […]
With only a few weeks to go until Mad Friday (21st December), the busiest night of the year for festive celebrations, Barclaycard’s new ‘Food for Thought’ study reveals that a restaurant’s social media presence is now more important than ever for drawing in diners at Christmas. The company, which processes nearly half of the nation’s credit and […]
Any lucid American knows the place to get a Whopper is Burger King. But the fast food chain is back to gleefully trolling McDonald’s with a new Whopper Detour campaign that sends customers to its arch-rival’s locations to collect a steep discount on BK’s own iconic burgers. From December 4 to 12, the Burger […]
Following the ‘Know me Better’ campaign launched in 2017, MullenLowe Brazil has created the new follow-up campaign, ‘Specialist Flavour’, for Knorr Seasoning Powder. The campaign’s jingle is both inspired by and a parody of the successful song ‘Look at the Explosion’ by Brazilian funk singer’s MC Kevinho. While the song plays, people who are experts […]
The Christmas season is upon us, ushering in excitement, celebration and heartfelt memories for families. Of all the fun traditions of the holidays, nothing captures holiday spirit like Ugly Christmas Sweaters with their over-the-top colours and annual parties they inspire. To celebrate the holiday season, the iconic Pillsbury brand is not only warming ovens, but […]
From the beginning of time, when we have a coffee, we also like to open our newspaper and read about the latest news. It is this ‘coffee-news’ ritual that McDonald’s is about to reinvent. Not in three test restaurants or in one region, but in over 1,500 restaurants. In other words, at all locations […]
Baby it’s cold outside! But Miller Lite is keeping consumers warm this season with the release of their 2018 holiday-themed, sweater wearables. For the second year in a row, Miller Lite has partnered with Chicago-based, strategic brand design agency Soulsight to introduce a holiday knitwear program that infuses fun and good cheer into dressing for the holiday season. Formally introduced […]
Roll’d has just launched a new summer campaign for its Soldiers (rice paper rolls). Developed by The Sphere Agency, the “all roll’d up” campaign heroes the healthy and fresh ingredients that go into Soldiers as well as other benefits, such as being a perfect and balanced meal on the go. The campaign is currently running […]