The :60 commercial, titled “The New Bud in Town,” is set to Run-D.M.C’s “Tricky” and features Theron, as she kicks ass in games across the bar all while never spilling a drop of her beer. The new creative brings the limited edition brew to the national stage, with the King of Beer’s new Reserve Series front and centre.
First launched in August 2018, Budweiser Reserve Copper Lager is an American lager-style beer, brewed with two-row barley and aged on Jim Beam bourbon barrel staves. Packaged in a vintage stubby bottle, the beer was first created to celebrate the 85th anniversary of Prohibition and is a nod to Budweiser’s impressive Prohibition survival story. With Budweiser’s 143-year history of delivering a high quality beer, the Reserve Series offers up a modern drinking experience for fans to enjoy.
“We’re thrilled to partner with the incredibly talented Charlize Theron and to bring Budweiser Copper Lager to the coveted Oscars stage,” said Ricardo Marques, VP of Marketing Core & Value brands at Anheuser-Busch. “The Budweiser Reserve series and Copper Lager in particular continue to gain fans from across the country which is also why we’re excited about this new bold campaign.”
Launched in September 2017, Budweiser’s Reserve collection was first created to develop and debut new recipes and packaging tied to more premium and seasonal occasions. Copper Lager was instantly a fan favourite and the most successful Reserve in the Collection to date. To celebrate, Budweiser is extending the availability of its limited-time offering through Spring 2019.
The creative for Budweiser’s commercial is led by Vayner Media.