Budweiser Teams with Spike Lee to Celebrate the Centennial of Jackie Robinson

Budweiser Teams with Spike Lee to Celebrate the Centennial of Jackie Robinson

The moment Jackie Robinson walked onto Ebbets Field on April 15, 1947, he became an iconic and everlasting figure in American history. Born in 1919, the 2019 MLB season will mark the Centennial of the man that drove positive change far beyond his sport. On MLB Opening Day, March 28th, Budweiser will raise a Bud to celebrate this legendary […]

Bud Light Fires Back at Miller Light, as ‘Cornterversy’ Spat Continues

Bud Light Fires Back at Miller Light, as ‘Cornterversy’ Spat Continues

The latest Bud Light efforts against Miller Lite start with ‘Imitation’, showing the King by the fire, acknowledging Miller Lite’s latest ad and lamenting that the rival brand never thanked him for delivering its vat of corn syrup. “Look, if you’re this set on imitating our kingdom, may I suggest also imitating us by putting […]

Miller Lite Take a Crack at Bud Light’s ‘Dilly Dilly’ in New Ads by DDB Group

Miller Lite Take a Crack at Bud Light’s ‘Dilly Dilly’ in New Ads by DDB Group

Miller Lite is launching a series of new spots that lightheartedly joust with the “Dilly Dilly” fantasy world Bud Light has inhabited for the better part of a year. The new competitive ads by DDB Group, which will air on television, digital and social channels starting March 21 during the college basketball tournament, “take consumers […]

Coors Light Introduces Smart Tap to Reward People When Bud Light Airs Negative Ads

Coors Light Introduces Smart Tap to Reward People When Bud Light Airs Negative Ads

The beer feuds between Bud Light and the MillerCoors brands keep heating up, and this time it’s Coors Light taking on its rival with a smart tap that rewards people when Bud Light airs or posts something negative. Since the Super Bowl, Bud Light has coordinated its efforts to discredit Miller Lite and Coors Light for using corn […]

Bud Light and MillerCoors #Corntroversey Continues with Thespian ‘Dilly Dilly’ Oscar’s Spot

Bud Light and MillerCoors #Corntroversey Continues with Thespian ‘Dilly Dilly’ Oscar’s Spot

After using its bumper buy of Super Bowl spots to launch its #corntroversy ‘ingredient transparency’ campaign, Bud Light is once again using a very public window – the Oscars ad break – to shame MillerCoors over its use of ‘corn syrup’ as part of the brewing process. The public spat began at 2019’s Super Bowl […]

Budweiser and Charlize Theron Join Forces for Budweiser Reserve Copper Lager

Budweiser and Charlize Theron Join Forces for Budweiser Reserve Copper Lager

Budweiser revealed its commercial starring Oscar-winning actress, Charlize Theron, alongside the brand’s limited-edition Budweiser Reserve Copper Lager. The :60 commercial, titled “The New Bud in Town,” is set to Run-D.M.C’s “Tricky” and features Theron, as she kicks ass in games across the bar all while never spilling a drop of her beer. The new creative brings […]

Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

Coors Light on February 15 called on bar patrons across the US to toast the nation’s farmers. The celebration, hashtagged #ToastToFarmers, is a tribute to the men and women who harvest the ingredients that go into the ‘World’s Most Refreshing Beer’. It’s also the latest riposte to Anheuser-Busch for spending millions on national ads during the […]

Sarah Jessica Parker Joins Stella Artois & Water.org to “Pour it Forward” & Help End the Global Water Crisis

Sarah Jessica Parker Joins Stella Artois & Water.org to “Pour it Forward” & Help End the Global Water Crisis

Stella Artois and Water.org co-founders Matt Damon and Gary White are rallying America to “Pour it Forward” by choosing Stella Artois to help end the global water crisis – and they’re challenging some famous friends to spread the word, starting with Sarah Jessica Parker.  “Pour it Forward” is Stella Artois’ take on the goodwill trend of “Pay it Forward” – […]

Budweiser Clydesdales Deliver a Wind-Powered Message on 2019’s Super Bowl Stage

Budweiser Clydesdales Deliver a Wind-Powered Message on 2019’s Super Bowl Stage

Budweiser released its Super Bowl LIII commercial, bringing its long-term commitment to renewable electricity to the biggest stage of the year. Last year, Budweiser announced its commitment to be brewed with 100% Renewable Electricity from Wind Power, and to celebrate, the King of Beers will showcase this commitment in a commercial titled, “Wind Never Felt […]

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