Hoegaarden’s Green House Provides Solace from Stress and Shanghai’s Sweltering Heat

Hoegaarden’s Green House Provides Solace from Stress and Shanghai’s Sweltering Heat

Hoegaarden is well-known for the hint of orange peel and coriander, adding unique fruity flavour to the beer. The refreshing and crisp beer, therefore, is a great fit for Shanghai’s tortuously humid, sweltering summer. So Geometry Group in China decided to create a Hoegaarden Green House in the middle of summer, to provide much-needed relaxation […]

Bud Light Enshrine Philadelphia Eagles’ Historic Super Bowl LII Victory with Celebratory “Philly Philly” Pack

Bud Light Enshrine Philadelphia Eagles’ Historic Super Bowl LII Victory with Celebratory “Philly Philly” Pack

Bud Light and the Philadelphia Eagles unveiled limited edition “Philly Philly” commemorative packs to celebrate the team’s Super Bowl LII victory. Inspired by the name of the game-changing play call, “The Philly Special” and the popular “Dilly Dilly” campaign, Bud Light produced 20,418 packs, which correspond with the date of the Eagles’ Super Bowl win […]

Serviceplan Creates Le BECK’S: A Luxury Design Twist on the Beer Can from German Beer Brand Beck’s

Serviceplan Creates Le BECK’S: A Luxury Design Twist on the Beer Can from German Beer Brand Beck’s

 Germany’s legendary beer brand, Beck’s, launches Le BECK’S, a special edition can design. For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of being innovators in the beverage category and started […]

Michelob ULTRA Celebrates Father Figures this Father’s Day with #ULTRADAD Campaign

Michelob ULTRA Celebrates Father Figures this Father’s Day with #ULTRADAD Campaign

 Michelob ULTRA, the fastest growing beer brand in the U.S., is celebrating Father’s Day by bringing back its #ULTRADAD campaign for a second year. In 2018, the brand is celebrating not only biological fathers but all father figures by recognising the special role that coaches, mentors and step-fathers play in people’s lives with ‘Dear […]

Budweiser Plays Up its Music Cred in Search-Oriented OOH Campaign

Budweiser Plays Up its Music Cred in Search-Oriented OOH Campaign

 Budweiser might be most associated with its iconic Clydesdales, but the beer brand has worked hard in recent years to align itself with the global music scene as well. This fall, Budweiser will host its seventh annual Made in America festival in Philadelphia, and the Anheuser-Busch brand’s new music workshop and performance series, dubbed […]

Budweiser Scraps ‘America’ Cans, Debuts New Brew Linked To George Washington

Budweiser Scraps ‘America’ Cans, Debuts New Brew Linked To George Washington

When Budweiser rebranded itself as “America” two summers ago, it was a risky move that mostly paid off, at least when judged by the amount of media attention it garnered. Even Donald Trump, then a candidate, weighed in, attempting to take credit. The brewer brought the “America” branded cans and bottles back last summer, and […]

Bespoke Stella Artois Regal Chalice Commemorates World’s Beloved “Soon-to-be-Weds”

Bespoke Stella Artois Regal Chalice Commemorates World’s Beloved “Soon-to-be-Weds”

The storied House of Stella Artois debuted its Limited-Edition Stella Artois Regal Chalice in celebration of the world’s most anticipated nuptials. The Stella Artois Regal Chalice’s gilded design celebrates the transatlantic love story of an iconic pairing of European and American heritage – just like the brand itself – in anticipation of a wedding day […]

American Icons Budweiser and Jim Beam Come Together in First-of-its-Kind Collaboration

American Icons Budweiser and Jim Beam Come Together in First-of-its-Kind Collaboration

Budweiser and Jim Beam bourbon toasted to the future as they join their 365 collective years of stateside distilling and brewing history to kick off a new friendship and marketing collaboration. The all-American pair introduced a new taste of history to beer and bourbon fans alike through a cross-merchandising program starting in the spring and […]

Michelob Ultra Continues its Commitment to Health and Wellness with New Premium Organic Brew

Michelob Ultra Continues its Commitment to Health and Wellness with New Premium Organic Brew

Michelob ULTRA unveiled the newest innovation to join the ULTRA family – Michelob ULTRA Pure Gold. Michelob ULTRA Pure Gold is made with organic grains and offers a pure, refreshing taste with only 85 calories and 2.5 carbs. Like Michelob ULTRA, the new brew will be free from artificial colours and flavourings. The brand’s sustainable […]