Budweiser is upholding its commitment to be the first beer on Mars by confirming upcoming experiments on the International Space Station with plans to send and study barley – one of its key ingredients – into space in early December. The reason? Earlier this year at the South by Southwest conference, Budweiser announced its goal […]
Budweiser announced the bold next step in its ‘Give A Damn’ campaign, together with safe ride partner Lyft. Given the success of last year’s pilot program — during which Budweiser delivered more than 35,000 rides home across six states plus Washington, D.C. — the brand will expand the 2017 campaign to offer 150,000 round-trip rides […]
Just in time for the return of the NFL season, Bud Light, announced that it will continue its tradition of NFL team-themed packaging. During the 2017 season, America’s favourite light lager will be available in both cans and aluminum bottles specifically designed to help football fans celebrate their favourite team. In total, there will be 28 […]
In a new creative campaign, Bud Light is going back to its roots to showcase what goes into brewing America’s favourite light lager – from its four essential ingredients, brewing process, and its commitment to quality and taste. The program highlights Bud Light’s 35-year brewing heritage and dedication to brewing the beer that people across […]
Beginning July 6, 11 states will see their namesake on Budweiser bottles and cans as part of the brand’s latest evolution of its iconic summer packaging. Available through the end of September 2017, Budweiser’s newest look celebrates the local states Budweiser and its breweries call home. Since 1876, Budweiser has been proudly brewed across America […]
Bud Light has been brewed in Los Angeles for more than 30 years and on the Cinco de Mayo weekend in 2017, the brand decided to give back to the boxing community in the city it calls home. Bud Light will be restoring three local boxing gyms with new training equipment and needed repairs to […]
39 million miles away, the next generation of space exploration awaits its first pioneers. And while life on the Red Planet is still in the near – yet distant – future, Budweiser just unveiled its own ambitious commitment, to create microgravity beer for when we make it to Mars. Known for raising a cold one […]
Michelob ULTRA, the fastest growing beer brand in the US, unveiled a new 30-second commercial, titled “Our Bar,” that will debut during Super Bowl LI. The spot, developed by FCB Chicago, features real fitness enthusiasts – not actors – doing what they do day-in and day-out: going through a tough workout together and sharing cold […]
Busch is making its much anticipated Super Bowl debut when the brand’s “BUSCHHHHH” commercial airs during the first quarter of Super Bowl LI on February 5. Although new to the Super Bowl spotlight, Busch has been a mainstay in American beer culture since August Busch Jr. put the family name on the beer in 1955. […]
Budweiser, no stranger to the Super Bowl, will use its coveted minute of advertising airtime to celebrate the American dream – a central theme for the brand in 2017. To officially kick-off its yearlong campaign, the brand is premiering a cinematic piece of film titled, “Born the Hard Way,” telling Budweiser’s storied history of inception […]