Serviceplan Creates Le BECK’S: A Luxury Design Twist on the Beer Can from German Beer Brand Beck’s

Serviceplan Creates Le BECK’S: A Luxury Design Twist on the Beer Can from German Beer Brand Beck’s

 Germany’s legendary beer brand, Beck’s, launches Le BECK’S, a special edition can design. For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of being innovators in the beverage category and started […]

Michelob ULTRA Celebrates Father Figures this Father’s Day with #ULTRADAD Campaign

Michelob ULTRA Celebrates Father Figures this Father’s Day with #ULTRADAD Campaign

 Michelob ULTRA, the fastest growing beer brand in the U.S., is celebrating Father’s Day by bringing back its #ULTRADAD campaign for a second year. In 2018, the brand is celebrating not only biological fathers but all father figures by recognising the special role that coaches, mentors and step-fathers play in people’s lives with ‘Dear […]

Budweiser Plays Up its Music Cred in Search-Oriented OOH Campaign

Budweiser Plays Up its Music Cred in Search-Oriented OOH Campaign

 Budweiser might be most associated with its iconic Clydesdales, but the beer brand has worked hard in recent years to align itself with the global music scene as well. This fall, Budweiser will host its seventh annual Made in America festival in Philadelphia, and the Anheuser-Busch brand’s new music workshop and performance series, dubbed […]

Budweiser Scraps ‘America’ Cans, Debuts New Brew Linked To George Washington

Budweiser Scraps ‘America’ Cans, Debuts New Brew Linked To George Washington

When Budweiser rebranded itself as “America” two summers ago, it was a risky move that mostly paid off, at least when judged by the amount of media attention it garnered. Even Donald Trump, then a candidate, weighed in, attempting to take credit. The brewer brought the “America” branded cans and bottles back last summer, and […]

Bespoke Stella Artois Regal Chalice Commemorates World’s Beloved “Soon-to-be-Weds”

Bespoke Stella Artois Regal Chalice Commemorates World’s Beloved “Soon-to-be-Weds”

The storied House of Stella Artois debuted its Limited-Edition Stella Artois Regal Chalice in celebration of the world’s most anticipated nuptials. The Stella Artois Regal Chalice’s gilded design celebrates the transatlantic love story of an iconic pairing of European and American heritage – just like the brand itself – in anticipation of a wedding day […]

American Icons Budweiser and Jim Beam Come Together in First-of-its-Kind Collaboration

American Icons Budweiser and Jim Beam Come Together in First-of-its-Kind Collaboration

Budweiser and Jim Beam bourbon toasted to the future as they join their 365 collective years of stateside distilling and brewing history to kick off a new friendship and marketing collaboration. The all-American pair introduced a new taste of history to beer and bourbon fans alike through a cross-merchandising program starting in the spring and […]

Michelob Ultra Continues its Commitment to Health and Wellness with New Premium Organic Brew

Michelob Ultra Continues its Commitment to Health and Wellness with New Premium Organic Brew

Michelob ULTRA unveiled the newest innovation to join the ULTRA family – Michelob ULTRA Pure Gold. Michelob ULTRA Pure Gold is made with organic grains and offers a pure, refreshing taste with only 85 calories and 2.5 carbs. Like Michelob ULTRA, the new brew will be free from artificial colours and flavourings. The brand’s sustainable […]

Michelob ULTRA and Chris Pratt Show America that You Can Be Fit and Have Fun in New Super Bowl Ads

Michelob ULTRA and Chris Pratt Show America that You Can Be Fit and Have Fun in New Super Bowl Ads

 Michelob ULTRA – the fastest growing beer brand in the U.S. – unveiled a new 30-second Super Bowl commercial starring actor Chris Pratt. Titled “The Perfect Fit,” the spot chronicles Pratt’s journey to prepare for his first ever TV commercial – and it just so happens to be for Super Bowl LII.  Together with Michelob […]

Stella Artois and Water.org Team to Encourage Beer Lovers to ‘Make Your Super Bowl Party Matter’

Stella Artois and Water.org Team to Encourage Beer Lovers to ‘Make Your Super Bowl Party Matter’

Stella Artois, part of the Anheuser-Busch family of brands, and Water.org announced a call to action for all beer lovers who plan to watch 2018’s Super Bowl, the most highly watched event of the year. By stocking up on Stella Artois beer for the big game and beyond, people across the country can help provide […]

A Polar Bear and Chimp Catch Clouds to Put in Harbin Beer in Fantastical New Campaign

A Polar Bear and Chimp Catch Clouds to Put in Harbin Beer in Fantastical New Campaign

What makes Harbin Beer so smooth? The Chinese brewery reveals its secrets in its latest campaign, ‘Cloud Catcher’ which it teamed up with BBH Shanghai, A New Life Films and Fin Design + Effects to create. In the ambitious campaign, the film features a complex CG sequence featuring a polar bear and chimp as unlikely […]