Michelob Ultra Pure Gold is unveiling a new ad during the Oscars pre-show. Inspired by the fitness trend known as Animal Flow, the cinematic-style spot – ‘Call From Nature’ – documents a group of urbanites as they escape their everyday routines and return to a natural place where they can enjoy beer in its pure, organic form.
The campaign by FCB Chicago aims to connect the brand to consumers who live a wellness-driven lifestyle. ‘Call From Nature’ also comes fresh off the heels of Pure Gold’s disruptive, ASMR-style Super Bowl commercial with Zoe Kravitz, and is another example of how Michelob Ultra Pure Gold is using rising fitness trends to drive awareness for the organic beer.
Source: The Drum