Bud Light Goes Green to Celebrate St. Patrick’s Day

Bud Light Goes Green to Celebrate St. Patrick’s Day

The last thing that springs to mind when someone mentions the dewy rolling hills and tranquil pastures of Ireland, is Bud Light. But this St. Patrick’s Day, the light beer brand is determined to take things seriously, with a bottle inspired by Ireland’s rich history and traditions. Designed by FCB/RED – the retail division of […]

Michelob Ultra Goes Wild with Oscars Sunday Spot by FCB Chicago

Michelob Ultra Goes Wild with Oscars Sunday Spot by FCB Chicago

Michelob Ultra Pure Gold is unveiling a new ad during the Oscars pre-show. Inspired by the fitness trend known as Animal Flow, the cinematic-style spot – ‘Call From Nature’ – documents a group of urbanites as they escape their everyday routines and return to a natural place where they can enjoy beer in its pure, […]

Michelob ULTRA Spotlights Robots That Can Do Everything… But Can’t Enjoy Superior Light Beer

Michelob ULTRA Spotlights Robots That Can Do Everything… But Can’t Enjoy Superior Light Beer

Michelob ULTRA unveiled its new Super Bowl commercial, reinforcing that while there’s an abundance of artificial in the world, your beer is one thing that shouldn’t be. With no artificial flavours or colours and only 95 calories and 2.6 carbs, Michelob ULTRA believes being human is about being fit and fun. In the :30 commercial […]

Michelob ULTRA and Chris Pratt Show America that You Can Be Fit and Have Fun in New Super Bowl Ads

Michelob ULTRA and Chris Pratt Show America that You Can Be Fit and Have Fun in New Super Bowl Ads

 Michelob ULTRA – the fastest growing beer brand in the U.S. – unveiled a new 30-second Super Bowl commercial starring actor Chris Pratt. Titled “The Perfect Fit,” the spot chronicles Pratt’s journey to prepare for his first ever TV commercial – and it just so happens to be for Super Bowl LII.  Together with Michelob […]

Michelob ULTRA Inspires People to be Fit by Tapping Real Fitness Communities for its Super Bowl Ad

Michelob ULTRA Inspires People to be Fit by Tapping Real Fitness Communities for its Super Bowl Ad

Michelob ULTRA, the fastest growing beer brand in the US, unveiled a new 30-second commercial, titled “Our Bar,” that will debut during Super Bowl LI. The spot, developed by FCB Chicago, features real fitness enthusiasts – not actors – doing what they do day-in and day-out: going through a tough workout together and sharing cold […]

Anheuser-Busch Announces Line Up For Super Bowl 51

Anheuser-Busch Announces Line Up For Super Bowl 51

Anheuser-Busch has officially announced its return as the exclusive category advertiser for the 2017 Super Bowl, marking its 28th consecutive year in the big game. The national brewer will feature four of its brands, bringing back last year’s advertisers Budweiser, Bud Light, Michelob ULTRA, and Super Bowl newcomer – Busch. Anheuser-Busch is scheduled to have […]

Michelob ULTRA Makes Strong Return to Super Bowl with #Breathe

Michelob ULTRA Makes Strong Return to Super Bowl with #Breathe

Michelob ULTRA, the fastest growing beer brand in the US, led Anheuser-Busch’s advertising charge on Super Bowl by airing “Breathe” in the coveted A1 position following kickoff. To set the tone for the game (and ads) to follow, the 30-second spot by FCB Chicago brought the energy and dedication of the Michelob ULTRA drinker to life […]