The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints. The posters, that were revisited by BETC Paris, were then used […]
As the Official beer of NASCAR, Busch has a long and storied history within the NASCAR family. Not only has Busch been the beverage of choice by countless winners during their celebrations in victory lane, but Busch has been along for the ride for four decades dating back to the 1979 Daytona 500. Since 2019 […]
One of Scotland’s oldest distilleries, Tobermory, is celebrating its return to production following a 24 month intermission during which time the distillery team have been obsessively perfecting and crafting a new signature expression – Tobermory 12 Year Old. During the past two years, the Hebridean distillery has been on a journey of self-discovery taking inspiration […]
Australian Beef has launched the sequel to the popular ‘Australian Beef. The Greatest’ campaign to remind people that the greatest meat on Earth is 100% Australian. Continuing the song format of the first chapter, the campaign titled ‘The Greatest Meat on Earth. In the World’ directed by Nick Kelly of The Sweet Shop, sets out […]
Luxury British retail brand Fortnum & Mason has launched its first ever marketing campaign for Chinese New Year, created in partnership with full-service China marketing agency Hot Pot. Packed with Fortnum’s favourites including Champagne, tea, biscuits, chocolates and honey, The Fu Dai Hamper is now available at Fortnum & Mason’s store in Piccadilly, London. The […]
As one of the most heavily regulated categories, the spirits business has long been defined by mandated category norms and a reliance on traditional points of sale. However, as technology evolves and eCommerce reinvents retail, this disruption is starting to be felt by the spirits market as well. While spirit consumption has been dominated by […]
Independent, international design agency Cowan London has created a new design for Supreme Petfoods’ Selective range of food and treats for small animals. The award-winning Selective range of products is recommended by vets as it provides optimum nutrition for small pets. The range was developed to meet owners’ increasing demand for products tailored to the needs […]
Jim Beam Bourbon unveiled its global “Raised Right” marketing campaign, which shares what the brand has learned from seven generations of family— how to treat a person, and how to make a whiskey. The first TV advertisement under Jim Beam’s new campaign, titled “Celebration,” premiered in select U.S. markets—New York City, Los Angeles, Chicago, Lexington and […]
MOMA Foods, the creators of modern oat-based breakfasts and snacks has appointed St. Luke’s as its creative agency to handle its advertising and brand communications for the London-based brand. The agency’s first work, which runs until the end of February, will raise awareness of MOMA’s range of porridge sachets and pots, challenging assumptions that all […]
Snickers Brazil sparked a lively debate about the meanings of the word “football” during the most important match in the United States’ national football championship – for which, it should be said, Brazilians are the second-largest audience outside the U.S. The spot also spoke to fans, reinforcing the global concept “You’re not you when you’re hungry.” It all started when […]