Multichannel campaign marks the first creative campaign for Cadbury’s Parents to Kids range in several years, which includes products such as Cadbury Dairy Milk Freddo and Little Bars Cadbury has today launched a new multichannel campaign in partnership with Merlin Entertainments, with the aim of making it easier than ever for families to create lasting […]
Some tastes just take you back. As an iconic British brand with a rich heritage and widespread affection, Ribena holds a unique place in people’s hearts and minds. For many, it is a vivid reminder of childhood, of simple pleasures, connection with family and loved ones, and a comforting sense of home. This insight led […]
McCann Birmingham’s ‘Happy Applecore’ campaign celebrates 90s nostalgia with DJ Hixxy Leading cider brand, Crumpton Oaks is celebrating the summer months by turning back the clock to the electric energy of the 1990s and partnering with electronic music pioneer DJ Hixxy for a brand-new campaign, Happy Applecore, by McCann Birmingham. Far from the typical idyllic country […]
Strategic food and drink brand consultancy The Collaborators has partnered with Applewood – Britain’s original smoky cheddar – to reposition and refresh the brand for modern cheese lovers. The design evolution aims to strengthen Applewood’s number one position in the smoked cheese category whilst broadening appeal amongst younger shoppers who crave flavour-forward food experiences. First […]
The reality of mealtimes with little kids has been captured and celebrated in a humorous new OOH activation by healthy children’s food brand Little Dish. The ad, created by Insiders, uses the bright and colourful Guaranteed to be eaten by kids* creative from the brand’s recent OOH campaign – but takes the idea one step further. The […]
Smiling Wolf is a premium, functional spirits range that blurs the line between non-alcoholic and alcoholic to offer an unprecedented mood-enhancing experience. Everything you would expect from a classic alcoholic spirit (flavour, mouthfeel, experience, story, quality and effect) but without the downsides. An uncompromising range that looks, feels, tastes, mixes and performs like a classic […]
The campaign celebrates the unapologetically playful spirit of Müller FRijj with a mischief-fuelled creative that disrupts pressures facing Gen Z men Today, Müller FRijj launches its latest integrated campaign, developed by global creative agency of record VCCP. The integrated campaign ‘Just feel the Urjj’ aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic fun. The campaign […]
Leading iconic sauce brand Encona celebrates a golden milestone through an expressive new anniversary campaign, designed by BrandMe to mark 50 years of taste adventures. The anniversary campaign brings to life the tasty, vibrant Encona world through an impactful celebratory emblem. Currently instore, on limited edition packaging and alongside exciting collaborations, it celebrates the variety […]
Creative agency, BrandMe, introduces a new identity and packaging design for well-loved tofu brand Lunter, in a move to spark culinary creativity, elevate taste appeal and drive growth across Europe. BrandMe’s challenge was shaping a rich brand story and positioning that aligned with current consumer desires for ease, excitement and exploration in the kitchen. The […]
North-West based branding and packaging design agency Into the Light has created Oaf – a new, disruptive, gluten-free bread brand for client Juvela. The Oaf range aims to bring fun, simplicity and playfulness into the traditionally staid and medicinal gluten-free bakery category. The range, launching into Tesco, consists of a white and seeded sliced loaf […]