South African growers begin preparations for their 2018/19 campaign to support the development of the UK market for their fruit. It’s the eleventh successive year that Hortgro, the organisation representing South African growers of stone fruit and top fruit, has worked with retailers, the media and directly with consumers to promote under the Beautiful Country, […]
Wagg’s no frills, locally sourced, pet food was facing stiff competition from supermarket own-label. The IPN brand needed a fresh start and turned to Leeds based Robot Food to rethink, reposition and rebrand their range of complete food and treats. Lucy Stones, Brand Marketing Manager at IPN said: “We are the savvy choice in a […]
At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]
KFC is the UK’s chicken champion. Whilst the nation may get distracted with other poultry on the upcoming big day (the 25th December, if you needed reminding), KFC uses the festive period to remind the Great British Public that chicken is on offer for the other 364 days of the year. Turkey can have […]
Tiger Beer, Asia’s number one international premium beer, announced it will launch a global community for unconventional talent called the Tiger Roar Collective. It is a platform where raw talents can seek out new opportunities through collaborations and unlock future unexpected possibilities with Tiger Beer. The Collective marks the next wave in the brand’s commitment to championing […]
KFC is promoting Kentucky Fried Chicken & Waffles with a TV spot breaking Sunday that spoofs the famous dance scene from the end of “Dirty Dancing.” The roles of Johnny (Patrick Swayze) and Baby (Jennifer Grey) are portrayed by Col. Sanders and Mrs. Butterworth of Mrs. Butterworth’s syrup, which is now owned by ConAgra […]
Finish brewery Tornion Panimo has made a beer celebrating NATO troops who caused Reykjavik’s bars to run out of beer this month during a four-day exercise in Iceland. On 25 October to 7 November, NATO organised the biggest military exercise since the cold war. The NATO-led Trident Juncture 18 war game took place in Norway and involved […]
Staff at selected Leon stores have started to question customers about allergens at the point of ordering, following a series of deaths connected to allergic reactions at other establishments. The healthy fast food chain’s trial has been running for roughly two weeks at a small number of sites, and sees servers ask customers about any […]
Diageo-owned scotch whisky, Johnnie Walker, opens its first flagship experiential retail store in Madrid. The exciting new space, which promises to become a leading destination for Scotch lovers and whisky novices alike, plays host to a wide variety of immersive experiences, including whisky appreciation classes and tastings designed to help people explore the world of […]
In a category often diluted with stories of mateship, Asahi Super Dry needed to create a new wave of energy to break through to premium beer drinkers in its latest campaign, ‘Enter Asahi’. In collaboration with both Asahi Beverages in Australia and Asahi Breweries in Japan, The Monkeys, part of Accenture Interactive, created the […]