In order to remain at the forefront of cocktail innovation in the UK, Grey Goose has appointed Ambre Morin as the Brand Ambassador for the UK. Ambre comes directly from Grey Goose in France, deeply rooted within Parisian cocktail culture. Ambre has the task of bringing the brand to life within the UK’s ever expanding and changing cocktail scene.
In an unprecedented move, the brand has also appointed Maja Jaworska as Grey Goose Coffee Ambassador. The coffee and cocktail expert brings her unrivalled knowledge about the origins and creation of the finest coffee blends from around the world – bringing the west’s most popular beverage together with the world’s most desired vodka.
The appointment of Maja couldn’t be better timed as the UK cocktail culture moves into a new era of coffee cocktails. The role also reinforces the brand’s position as a pioneer of coffee cocktail serves and runs in conjunction with the revival of Grey Goose La Vanille.
On her new role, Maja Jaworska commented, “I think the relaunch of Grey Goose La Vanille is a perfect time to join the Grey Goose team. The smooth and round-mouth feel of Grey Goose La Vanille and its notes of milk caramel and white chocolate make this iconic flavour the perfect companion for coffee. I was very pleased to hear how loved La Vanille was by bartenders when it was first released, and I’m not surprised they were asking for it to come back! I’m really excited to be a part of the Grey Goose team and bridge the gap between the worlds of coffee and cocktails!”
New UK Brand Ambassador Ambre Morin commented, “We are experiencing a new wave in coffee culture, but also in the cocktail industry, and the Espresso Martini is where these two worlds converge. As a result, the popularity of this cocktail is definitely rising! Working closely with Maja as a coffee expert will open up new avenues for the brand and I am really excited to be involved in the UK cocktail scene and adding a French touch!”
Maja’s focus for the brand will be facilitating an increase in cocktail capabilities within key coffee accounts and equally, educating bar tenders on how to best utilise the finest coffee in their cocktail innovations, whilst Ambre will lead on brand activations within the UK.
Maja and Ambre demonstrated the dynamic flavour twist of combining Grey Goose La Vanille with the finest coffee during this year’s London Cocktail Week in October this year.
Source: Bacardi Limited