New Global Brand Identity for Grey Goose by Intertype Studio

New Global Brand Identity for Grey Goose by Intertype Studio

Introducing the Brand World creation for Grey Goose. The project includes a new global brand identity with a reworked logotype and three geese icon. The design system also includes layout principles for above and below the line communications and the creation of a palette of photography that is now used across all touchpoints, such as […]

GREY GOOSE Teams with Maison Labiche for New Limited-Edition Riviera Bottle

GREY GOOSE Teams with Maison Labiche for New Limited-Edition Riviera Bottle

GREY GOOSE Vodka and Parisian fashion label Maison Labiche have collaborated to create this year’s limited-edition GREY GOOSE Riviera bottle, and reveal a hand-designed capsule collection comprised of fashion and travel items, designed as an invitation for people to ‘Live Victoriously’ this summer. The GREY GOOSE x Maison Labiche limited edition Riviera bottle is the […]

GREY GOOSE Invites People to Treat Themselves as the Special Occasion with the Launch of Live Victoriously

GREY GOOSE Invites People to Treat Themselves as the Special Occasion with the Launch of Live Victoriously

GREY GOOSE vodka announced the unveiling of its global brand platform, Live Victoriously. The ethos of the Live Victoriously platform is an answer to consumers’ demand for more authentic and relatable luxury brands – personal fulfilment is no longer achieved by simply impressing others, but rather by celebrating the moments that matter to one personally – […]

Grey Goose Vodka UK Brand Ambassador Team Doubles in Size with Two New Appointments

Grey Goose Vodka UK Brand Ambassador Team Doubles in Size with Two New Appointments

In order to remain at the forefront of cocktail innovation in the UK, Grey Goose has appointed Ambre Morin as the Brand Ambassador for the UK. Ambre comes directly from Grey Goose in France, deeply rooted within Parisian cocktail culture. Ambre has the task of bringing the brand to life within the UK’s ever expanding and changing cocktail scene.  […]

Jamie Foxx and Grey Goose Go ‘Off Script’ in New Series

Jamie Foxx and Grey Goose Go ‘Off Script’ in New Series

 Grey Goose vodka announces the launch of Off Script, a new eight-part digital series hosted by Academy Award winner, Jamie Foxx. Set in a custom built and luxury fitted trailer, the series follows Foxx as he goes “off script” to have one-on-one conversations with A-list talent, including Jeremy Renner, Vince Vaughn, Denzel Washington, Gabrielle Union and […]

Grey Goose Vodka Brings a Taste of the French Riviera to the USA

Grey Goose Vodka Brings a Taste of the French Riviera to the USA

Grey Goose, the world’s leading super-premium vodka, today announces the official launch of its global summer pop up experience, Grey Goose Boulangerie Bleue, in New York City. Private guests will be transported to the French Riviera via a secret entrance through a traditional French bakery and will enjoy an immersive, experience created by an influential […]

Grey Goose Announces Global Plans for Extraordinary Summer

Grey Goose Announces Global Plans for Extraordinary Summer

Grey Goose, one of the world’s leading super-premium vodka, announced plans for a collection of summer experiences that will launch from May 2016.  Famed for pioneering new occasions for super-premium vodka, Grey Goose will be investing at scale to inspire consumers to trade up to the category this summer. The campaign will see 20 pop-ups, across 20 […]

Bacardí, Grey Goose & Martini “Most Recommended Liquor Brands” by Women

Bacardí, Grey Goose & Martini “Most Recommended Liquor Brands” by Women

As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor Bacardí rum, Grey Goose vodka and Martini vermouth with the 2015 Women’s Choice Award seal as “America’s Most Recommended” rum, vodka and vermouth. This award designation is based on a national survey of thousands of women across the United States who were […]