As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor Bacardí rum, Grey Goose vodka and Martini vermouth with the 2015 Women’s Choice Award seal as “America’s Most Recommended” rum, vodka and vermouth. This award designation is based on a national survey of thousands of women across the United States who were asked to select the brands they would most highly recommend to family and friends.
“The Women’s Choice Award’s mission is to identify which brands are most recommended by women,” said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, the iconic brands of Bacardí, Grey Goose and Martini signify their commitment to empower women to make smart buying choices.”
“It’s truly an honor to have these three brands selected as the go-to alcohol beverage choices for consumption and entertaining by women all over the United States,” said Pete Carr, Regional President for Bacardi in North America, the marketing, import and distribution arm of one of the world’s leading spirits and wine producers. “These recommended ratings take trust to a whole new level from some of the most discerning US consumers – women.”
According to the 2015 Marketing to Women Conference, research shows that women are more likely to purchase a product if they have a recommendation from their family, friends or peers. Furthermore, in a Nielsen survey titled “Global Trust in Advertising,” respondents said they trusted recommendations above all other forms of advertising.
“When a woman is willing to recommend a brand or service to others, it means that business or brand has earned her loyalty. Those are the businesses and brands we wish to recognize for their efforts and commitment to the No. 1 consumer – women,” adds Passi.
As the chief decision makers for the home, women represent an economic powerhouse, making over 85% of the consumer purchases (in the US) and influencing over 95% of total goods and services (Competitive Edge Magazine and EPM’s Marketing to Women, 2015).
Women are earning, spending, and influencing spending at a greater rate than ever before, accounting for $7 trillion in consumer and business spending in the US (Steven Parker Jr., 2014). Over the course of a family’s life, 90% of married women will control its wealth. (Marketing Zeus.com, 2015).
“We are pleased to know that women consumers nationwide not only enjoy, but also recommend Bacardí, Grey Goose and Martini for their quality and great taste,” added Carr.
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