Brand transformation company, Burns Group, in partnership with FIFCO USA, one of the largest beer companies in the US, announced a new national campaign for Pura Still: the first spiked still water. It creates a new category in beverage alcohol – spiked water with no bubbles. To introduce Pura Still, Burns Group created a witty campaign, […]
Just Eat France has launched a new creative campaign travelling back in time with two 30-second TV adverts by Buzzman, starring its popular character from the future – Max. In the two adverts, directed by Jean-Baptiste Saurel, Max makes a sensational comeback with his iconic fridge. He journeys back to the Middle Ages and the […]
“Bring Happiness Home” is a multi-year, multi-brand Chinese New Year campaign by PepsiCo, now in its eighth year. For 2019’s instalment, Civilization Shanghai pitched a story inspired by China’s burgeoning space programme. “We drew the initial inspiration from the lives of China’s first two female astronauts, Yang Liu and Ya-Ping Wang,” explains Civilization co-founder Andrew […]
BlinkInk directing duo Luca & Sinem’s latest offering, produced bespoke for social media, sees them documenting the exploits of some extremely mischievous bunny rabbits for Maltesers. Mixing live action with mouth-watering 3D-rendered chocolate bunnies, Luca & Sinem evoke the Gremlins – only more delicious – in the series of spots created by AMV BBDO for […]
Dunkin’ debuted new advertising by BBDO New York designed to support its new Go2s value menu choices. The advertising was inspired by the creativity, music and styles of the 70s and celebrates other great ‘2s’ of the era to highlight Dunkin’ as the destination for getting two delicious on-the-go breakfast items served at a great […]
Heineken USA presents its latest and most exciting innovation, Heineken 0.0, an alcohol-free malt beverage brewed with a unique recipe for a distinct, balanced taste – with only 69 calories per bottle. Heineken’s Master Brewers created the new zero-alcohol option using only natural ingredients, resulting in a brew for beer lovers, by beer lovers. With holistic […]
Kentucky Fried Chicken (KFC) is bringing together the best thing to come in a bowl – KFC Famous Bowls – and the best thing to come out of the 90s – bowl haircuts – to celebrate an abundance of food in a bowl with an abundance of style. This upcoming Thursday, January 10 from 1-5 p.m. EST in Brooklyn, KFC […]
Elmwood client Kopparberg, the Swedish fruit cider, has launched its new brand and drinks concept Balans. Balans Aqua Spritz signals the UK arrival of a growing US trend towards alcoholic sparkling seltzers. It is an alcohol infused sparkling water with a hint of natural fruit taste – Lightly sparkling and refreshingly balanced. This low calorie, low-sugar drink is […]
New Instagram-worthy drinks brand Somersault launches in a bid to tap into the burgeoning adult soft-drinks market, with a stand-out identity by drinks design specialist Denomination. The adult soft-drinks category is a huge growth area globally, as more consumers seek out no- and low-alcohol options with grown-up flavour profiles. Slow-brew soda start-up Somersault spotted a […]
Pepsi is launching a new global marketing platform with the strapline: “For the Love of It.” Replacing “Live For Now” – Pepsi’s first global strapline, which has been in play since 2012 – it will be launched throughout the year in more than 100 markets, starting with countries in Latin America and Eastern Europe. The slogan is accompanied by a […]