Looking out onto London’s busiest streets, HRG’s massive window display for Reyka Vodka has been wowing Wholefoods shoppers with the spirit of Iceland. The scenic Icelandic display has generated high visibility and awareness for the brand and has been seen by a staggering one million people. For retail design specialists HRG, the journey from design to installation involved […]
Pizza Hut is breaking new ground in marketing its brand in Australia, committing to a range of creative digital campaigns, developed by The Monkeys, that mark a departure from advertising strategies used previously. This coincides with Pizza Hut’s launch today of the Personal Pan Pizza, a quality pizza-for-one offering geared to the lucrative lunchtime market. […]
The Nestlé-owned dairy brand Lindahls Kvarg, is hosting a Swedish-style oasis in London featuring the trees, scents and smells found in the silver birch forests of Sweden. Dubbed the Lindahls Skogscafé, the venue has been designed to help Londoners connect with nature, de-stress and regain balance. As well as enjoying free smoothies in the café […]
HEINEKEN and Formula E have reached an agreement for Heineken to become an official partner of the ABB FIA Formula E Championship. The five year partnership will begin in the forthcoming 2018/19 season and will see Heineken join the electric street racing series as Official Beer and Cider Partner. Alongside taking the exclusive designation as […]
In advance of Halloween, Pop-Tarts will throw treats and tricks into one bubbling cauldron as it takes over Kellogg’s NYC Café. From October 24 -27, the café will exclusively feature new Pop-Tarts recipes designed to surprise unsuspecting taste buds with either a sweet treat or a thrilling flavour trick. “This Halloween, we celebrated everyone’s favourite things about Pop-Tarts – their soft crust, filling and […]
Sweetwater Brewing Company has tapped 22squared in creating the beer-maker’s first-ever cannabis strain flavoured drink, called ‘420 Strain: G13 IPA.’ “Brands typically approach ad agencies for messaging and campaign development after the product has been established,” says John Stapleton, director of innovation and design at 22squared. “In this case, we were the integral partner on […]
Beck’s fans recently had the opportunity to design their own label with the “Green Label” campaign. Now the brand is taking things one step further: at the end of the year, as part of a special edition, not only will the label become more legendary, but the contents will too. These days, beer drinkers […]
International creative studio LOBO crafts a sugar-coated world in the campaign “Chocolate World” for confectionery company Mondelez International’s Lacta 5Star, out of Wieden + Kennedy Brazil. In the six spots, the studio animates a cocoa community coexisting in peace, achieving high-profile success in space and beyond, before torrents of extra-terrestrial cookies descend from the atmosphere […]
In Argentina, redheads are considered ‘mufa,’ or bad luck. Considering there are not many of them in the South American country, roughly less than 2%, they are not very welcomed by the general population. But Burger King is trying to change that. The superstition is publicly unkind to gingers – when a man sees […]
Stacked with stale dated brands, the cake aisles of further afield proved a tasty opportunity for Premier Foods’ International Team. Mr Kipling needed a confident international expression and Leeds-based strategic branding agency, Robot Food, were chosen to deliver. For many in the UK, Mr Kipling’s range of iconic cakes holds a special place, but internationally […]