In honour of National Friendship Day on August 5, United Way of King County and United Way of the Battle Creek and Kalamazoo Region are collaborating with Kellogg’s Froot Loops to promote anti-bullying, launching its United to Be Kind program. Throughout the week of August 6, attendees at United Way of King County’s Summer Meals program and United Way of the Battle Creek and Kalamazoo Region will participate […]
Heineken has signed a long-term strategic partnership with China’s largest brewer China Resources Beer (CR Beer) in a bid to secure a share of the world’s largest beer market. The $3.1bn deal, which was inked by the Dutch company and the CR Beer’s parent company China Resources Enterprises (CRE), sees Heineken take a 40% stake […]
After months of speculation, Sparkling Ice, part of the Talking Rain Beverage Company portfolio, is excited to reveal the flavour of its limited-edition Mystery Flavour – Passion Fruit Punch! “At Sparkling Ice, we’re excited to share that the Mystery Fruit Flavour our consumers have been drinking all summer long has been revealed as Passion Fruit Punch,” […]
Leading Mexican brand Old El Paso is expanding its Meal Kit portfolio with three premium variants to tap into growing consumer demand for convenient, restaurant-quality meals at home. Smoky Chipotle Taco Meal Kit with a Cool Mango Drizzle, Habanero & Lime Taco Meal Kit with a Coco Ancho Drizzle and Ancho Chili &Honey Fajita Meal […]
Anhueser-Busch InBev (AB InBev) announced the appointment of BBH India as its creative agency for Beck’s Ice. An integrated mandate, BBH will also be responsible for social media marketing. Part of AB InBev family, Beck’s is renowned for its uncompromising quality by consumers in over 85 countries. With 100% pure malt liquid that delivers […]
SunnyD is taking the wraps off a new look and advertising campaign in the US, geared to a new target of Generation Z tweens and teens from 13-18. The Harvest Hill Beverage Company-owned brand’s makeover features a fresh take on its iconic logo, a new website and renovated social channels, topped off with the […]
Bud Light and the Philadelphia Eagles unveiled limited edition “Philly Philly” commemorative packs to celebrate the team’s Super Bowl LII victory. Inspired by the name of the game-changing play call, “The Philly Special” and the popular “Dilly Dilly” campaign, Bud Light produced 20,418 packs, which correspond with the date of the Eagles’ Super Bowl win […]
Horlicks launched ‘Badne ki Bhookh’ in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by looking closely at what makes these kids today go after so many things, with great ease. Children today want to do more at the same time. From the dance […]
Proudly celebrating seven generations and two and a half centuries of being a local, independent family brewer, Badger Ales has undergone a strategic brand redesign with the help of long-term agency partner BrandOpus. Badger Ales owned by Hall & Woodhouse have been independently brewing characterful ales from their home in rural Dorset. With over 240 […]
Starbucks has extended its partnership with Alibaba in China, which will see it launch delivery services, establish a delivery kitchen and create a virtual store with the help of the eCommerce giant’s subsidiaries. The American coffee giant is already working with Alibaba for its interactive coffee store Shanghai Reserve Roastery, which is powered by Alibaba technology to allow consumers […]
