Pepsi MAX announced an exciting four-year European partnership between its iconic no-sugar cola brand, and one of the biggest and fastest growing music festivals in the world, Tomorrowland. For decades music has been a key part of the Pepsi DNA, exciting and unifying fans around a shared passion for music, from creating exciting campaigns and […]
Costa Coffee has turned to branding and communications agency Our Design Agency (ODA) to support with the delivery of its first brand colour toolkit to assist with embedding consistency across its international markets. As a global brand, Costa Coffee currently serves 31 markets including China, UAE and the UK. As the brand continues to enjoy […]
The pub – a cultural institution, quintessentially British icon and bedrock of local communities – faces significant challenges ahead. With increasing financial pressures from a range of taxes, three local pubs close their doors for good every day. Now, Britain’s Beer Alliance – the cross-industry group comprising brewers and pub companies large & small, as […]
Petits Filous, the much-loved children’s fromage frais brand, announces a first-of-its-kind partnership with Amazon Pantry. The innovative collaboration not only marks a pledge from Petits Filous to both champion and facilitate free, imaginative play in the UK, but also represents a significant investment for the Petits Filous brand. Petits Filous believe a little less […]
Heineken has launched the biggest ever campaign for an alcohol-free beer in the UK. The integrated ‘Now You Can’ campaign includes a £6 million-pound investment in TV commercials, cinema, digital and social activations, as well as on and off trade promotions, leading the alcohol-free category. The campaign, devised by Publicis Italy, premise is based around the […]
The innovative Underground Spirits range of gin and vodka has been given a fresh new look by drinks design agency Denomination that draws on its Canberra roots and emphasises the science behind the uniquely smooth spirits. Underground Spirits is an independent, multi-award-winning vodka and gin distillery that partnered with Denomination to develop its strategic brand […]
Clipper Teas, the natural and ethical tea brand owned by Wessanen UK, is on track to its best year in the foodservice sector after securing a major agreement with Virgin Trains. Supplied through Foodbuy and delivered by Brakes, around one million Clipper teas will be served on board each year. English Breakfast, Earl Grey, Green and […]
BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals. On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, […]
Throughout history, people have negotiated, prepared or at least celebrated deals in Finnish saunas. In the sauna, people are their most genuine selves and decisions are made fairly and in good spirit. During the upcoming summit, Karhu beer – along with its agency hasan & partners – wants to help ensure these things it believes […]
Mercury Cider, part of Carlton United Breweries, has joined forces with the tough men of the AFL and NRL to launch ‘The Mercury Tough Test’ with a TVC campaign via PHD Content – the media agency’s content and partnerships arm. The spots celebrate Mercury’s role as official cider of the AFL and NRL. In the […]