Hellmann’s, the Unilever-owned mayonnaise brand, is kicking off a six-month food tour across the UK. The activation begins on 19 July in Soho, London, with a “Deli Exchange” where the brand is serving sandwiches created by Berlin deli Mogg, as well as Californian site Ike’s Love and Sandwiches. The experience is being delivered by Bearded […]
Inspired by the agency’s mission to Do Things People Love, Periscope – one of the US’ top five independent marketing agencies – is launching its very own branded ice cream. Love Potion No. 921, a blood orange and pomegranate ice cream with a hint of ginger, was designed by Periscope employees as part of the agency’s […]
Speakeasy Ice Creams presents indulgent ice creams, infused with alcohol from award-winning brands such as Ableforth’s. These ice creams provide the perfect accompaniment to desserts this Christmas and offer a twist on the traditional hostess gift for all those Christmas parties. A featured Christmas product on Ocado, Speakeasy Ice Creams can also be found in Wholefoods […]
The heat is on! Research has shown that consumers, in Asia in particular, are looking for hot drinks that can also be taken with them for on-the-go consumption. Consumers in Asia enjoy the ‘warmth from within’ of hot beverages. To meet the need to heat RTD beverages, carton solutions expert SIG has developed leading microwaveability […]
BrandOpus has created a new visual identity for the leading UK drinks subscription company, Craft Gin Club, that celebrates the anticipation and delight the brand brings to its subscribers during monthly unboxing, to better connect with their audience. Capitalising on the UK’s love for gin, the Craft Gin Club is the No. 1 drinks subscription […]
Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional connection with the brand and celebrates the uniqueness of the product. The new creative draws attention to those quiet moments […]
Budweiser is the brand that won the social media World Cup, according to data from MediaCom North. With the tournament over after France were victorious, it was the famous beer brand’s #ManoftheMatch content that saw it score with fans on social media. MediaCom North tracked engagement and sentiment on Twitter throughout the World Cup, ranking […]
Unilever Singapore, Mindshare Singapore and Clear Channel creates a stunning DOOH campaign and educate consumers that their favourite beverages (cold brew coffee and chocolate malt milkshake) are now “Better Served Frozen” with Ben & Jerry’s. Ben & Jerry’s campaign seeks to tap on a holistic suite of modern and traditional solutions to show consumers how […]
While TERRA Chips has built a loyal following behind their uniquely delicious and naturally vibrant real vegetable chip varieties, they often are considered by consumers as a snack that’s more for special occasions than every day. Burns Group was called on to change this perception and tempt millenials with a more experiential snack chip and […]
Coca-Cola has reintroduced its Jeera masala soda brand, RimZim. The company is tapping into the emergent trend of consumers experimenting with flavours and formats. The TV commercials use light hearted humor to emphasise the intriguing great taste of the beverage, thereby positioning ‘RimZim’ as the Asli Chatpata drink. The tagline ‘Atpata nahin, chatpata’ is in […]