A group of growers which together represent the largest market share of UK organic carrots has formed an association to launch a major new promotional initiative. The venture, which is being managed by one of the growers, RB Organic (a division of Produce World), will aim to increase sales and encourage consumption by emphasising the […]
R.White’s, the premium lemonade brand owned by Britvic, is putting its 173 year heritage at the centre of its new £1 million marketing campaign, which kicks off in June and includes an attempt to break a world record on a Penny Farthing at the World Cycling Revival in London. As one of the lead sponsors […]
Grand Central, an independently owned chain of American restaurants, required a refocused brand approach. The brand’s aim was to reflect an independent spirit and a broader menu offering that would encompass the whole of the Americas, to attract more experimental diners. They approached design experts Eat With Your Eyes, to carry out this vision and […]
This summer, Spanish gazpacho brand Alvalle is encouraging us all to ‘Start something with Gazpacho’ as they launch their fresh, delicious and healthy chilled starter in new markets across Europe. Working with independent creative agency RPM, Alvalle has launched a summer 2018 supper club series called Gazpacho Gatherings, where influencers and consumers come together in […]
Innovative online wine firm Wanderlust Wine has launched a campaign to acquire customers for its monthly wine delivery club. Wanderlust Wine – a challenger to the likes of Naked Wines – searches out wines from independent producers around the world and sells them to consumers either directly online, via its wine club subscription, or to […]
Vin Vault Wines has announced the launch of their 2018 marketing campaign: Guilty of Great Taste. The campaign kicked off June 1st with the release of a full-scale, movie-style trailer, featuring their new packaging and an enigmatic cast of characters. The trailer is the first of its kind in the boxed wine category and […]
After two years of closely working together, Coca-Cola and Mercado McCann will honour the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries. Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: “being READY”, three of the […]
The Co-op launches its newly redesigned beers, ciders and spirits with the help of Robot Food. Now in stores UK-wide, Robot Food’s exciting new design for the Co-op’s core range of own-brand beers, ciders and spirits aims to create an impact on shelves at a time when popularity of own-brand products continues to rise. More […]
Italy is probably the last country KFC has entered into in the world. The landscape is competitive – Italian people already have a variety of high quality and fast food available to them, so it needed a strategic and creative market entry approach. Isobar Milan recently won a KFC creative pitch to design a […]
To demonstrate its continued and long-running support of the Queensland Maroons, XXXX GOLD is doing away with its iconic red four Xs and replacing them with something sentimental for the Maroons’ passionate fanbase, as part of a new campaign via Host/Havas. The campaign will see the famous brand logo replaced in-store and on-pack with […]