Cathedral City, one of the UK’s favourite cheese brand, returns to TV screens this January, sponsoring brand-new ITV family quiz show Britain’s Brightest Family. The sponsorship, arranged through media agency UM, launches on 10th January and is supporting episodes of ITV’s new family-focused knock-out quiz hosted by The Chase Governess, Anne Hegerty. It marks Cathedral […]
Scottish family butcher Simon Howie, producer of the UK’s number one selling haggis, has unveiled a new film for haggis fans with a parody on a classic thriller, in the lead up to Burns Night. The film, which was launched on Facebook, is a sequel building upon the success of 2017’s Burns video which […]
Coffee plays a strong role as a unifying element in people’s lives. We go for coffee with friends to make plans and have the best ideas, and coffee helps us concentrate or just relax when we need it. That is why coffee – and especially stories about it – became the main inspiration for […]
Tiger Beer has recently launched its Chinese New Year campaign titled ‘The Reunion Project’, with the aim to uncage the significance of this festive tradition to inspire Singaporeans to make their reunions meaningful by reuniting with loved ones. Building on the theme of reunions introduced during Chinese New Year last year, The Reunion Project (2018) […]
After 35 years, America’s No. 1-selling zero-calorie beverage brand is entering a new era. With an updated look, new packaging, the debut of four bold, new flavours and a new campaign, The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and offering its millions of current fans a new look […]
The UK’s beer market has transformed in recent years. Even though consumption is down, we are spending more on beer – an extra £44.5m in 2016 – and this has created a renaissance in brewing. The number of breweries in the UK has risen by 65% since 2011. There are now more than 1,700 of […]
Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]
Coca-Cola Australia has announced the launch of its newest campaign – ‘Coke’s Epic Summer’. The campaign by Ogilvy Sydney, is aimed at inspiring and enabling Australian teens to make their own summer “epic” with Coca-Cola at the heart of their memorable experiences throughout the season. Further building the connection between Coke and summer, the campaign […]
Unilever has sought to put out a social-media fire in Indonesia over its Golden Gaytime ice cream brand, by explaining that the brand is not even sold in the country. The company issued a statement on January 8, in response to fervent local social-media outcry protesting Golden Gaytime, sold by subsidiary Wall’s, for its name […]
Molson Coors Brewing Company announced the expansion of its cider portfolio through the acquisition of Aspall Cyder Limited. The acquisition brings together two companies with a passion for building extraordinary brands and similar family-orientated ownership structures, with close to 650 years of combined experience in operating excellence. Founded in 1728 by Clement Chevallier and run […]