People who carry out their pizza like to be in control—they make sure the pizza doesn’t sit around getting cold, and that the toppings are exactly what they ordered. But the one thing they can’t control is what happens to their order after they leave the store. After all, accidents happen. That’s why Domino’s is […]
Coca-Cola is offering people to have a sleepover in its famous Christmas truck in a partnership with Laterooms.com. The truck has been decorated with fairy lights, a woodland snow scene, a festive fireplace and a Christmas tree. Guests will be able to listen to Christmas music during their stay, watch their favourite festive film, open […]
Budweiser is upholding its commitment to be the first beer on Mars by confirming upcoming experiments on the International Space Station with plans to send and study barley – one of its key ingredients – into space in early December. The reason? Earlier this year at the South by Southwest conference, Budweiser announced its goal […]
Y&R New Zealand has launched a new campaign for Meadow Fresh’s new authentic Greek yoghurt, ‘Kaló‘, which begs the ultimate question – is it good enough for Gwyneth? Kaló is New Zealand’s first mainstream authentic Greek yoghurt, made using only two ingredients; 100-year-old culture from Crete and Meadow Fresh milk from New Zealand – so […]
Smirnoff launched the latest chapter of the “We’re Open” initiative, which incorporates a new TV advert and a host of new partnerships, looks to address the lack of understanding and awareness of the non-binary community and promote a more inclusive night time culture. The campaign, which launched November 27, features a number of members […]
Tanqueray Ten, the premium gin brand owned by Diageo, has partnered with Oblix East restaurant in The Shard to create an immersive treehouse and gin-themed activation. Guests can access the space on Level 32 of the Shard via a roped walkway filled with the scent of oranges, before entering a wooded forest. The venue has […]
foodora recently wrapped up a month-long series of ‘Pop-up Picnics’ across the East Coast of Australia. The campaign via events agency Play Events, saw foodora surprise and delight unaware picnickers in popular local parks across Brisbane, Melbourne and Sydney – reminding them to #packupandpicnic through gifting them specially selected picnic packs. The activations have been centred […]
Online takeaway platform Just Eat has delivered an augmented reality feature to add another compelling dimension to its food offering, via Facebook. The feature allows mobile users to beam food items into the real world via their mobile, a move that will help visualise the broad catalogue of items into the household of the consumer […]
To mark the start of the 70th edition of the Ashes cricket series, KFC Australia launched an integrated brand campaign, The HCG Buckethead Army via Ogilvy Sydney. The campaign comprises of TV and online content, PR and social activities, creative outdoor projections and murals and a digital microsite for Australians to join The HCG […]
The Meatsnacks Group, founded in 2015, is the leading producer and distributor of biltong and jerky in the UK, and a major proponent of the emergent popularity of meat products as a healthy and sustaining snack. Having risen to market dominance through acquisitions, the group’s portfolio of brands had become fragmented and in-cohesive, and was […]