Carlsberg UK has announced Toast Ale as the winner of its first YOUR BEER, here? competition which gave independent breweries the chance to secure a listing in its new Crafted Handbook, launched on June 2. Toast Ale will feature alongside 65 beers and ciders in this year Handbook, which also includes five new draught and […]
Ribena and J. Walter Thompson London are launching a fully integrated, participatory campaign ‘Ribena – Doodle Your World’. It launches with new posters, social content and an updated version of last year’s TV spot. The campaign encourages users to download an interactive app which enables them to ‘doodle’ visually on their surroundings with fun and lively […]
Patrón Spirits will celebrate the versatility of tequila this summer by shaking up the way we enjoy seasonal cocktails. From Memorial Day through Labor Day, Patrón will pedal (literally) into local concerts, culinary events and festivals across the US with its nuanced “Patrón the Summer” cocktail experience. This uniquely designed bar-on-wheels will allow consumers to […]
UK sandwich brand, URBAN eat, is undergoing a major makeover this summer that will see it go back to its urban roots to offer the best on-shelf appeal in the market. Led by extensive consumer and category research, the entire URBAN eat range has been overhauled with a cohesive, colourful packaging design that plays on […]
Tiger Beer is embarking on a six-year global partnership with the World Wildlife Fund (WWF), starting with a USD 1 million donation to support the organization’s tiger conservation efforts. The partnership will also see the launch of a digitally-led global awareness campaign – 3890Tigers – that uses the power of art and creativity to increase […]
Evening Standard editor George Osborne, Grace Dent, Tom Parker Bowles, Jack Whitehall and Nick Grimshaw were joined by top British Chefs and a galaxy of stars at the launch of the first ever London Evening Standard Food Month on May 30 at London’s Banking Hall. The event marked the opening of the festival, which includes over […]
One of the UK’s fastest growing baby food brand, Piccolo, is proud to announce it has secured major new listings with Morrisons and Boots from June. The listings will include Piccolo’s Stage 1 and Stage 2 recipes, single fruit puree range, Piccolo Pure, and will be found in stores across the country. The new listings […]
Premiering a new creative direction, Mast-Jägermeister SE has launched its global and US website at Jagermeister.com. The new experience features Bauhaus-inspired typography; a rich green, amber and gold palette; and footage expressing the energy of the legendary herbal liqueur. The new Jägermeister creative direction celebrates the tension between the German precision that goes into crafting […]
HIPPEAS, one of the fastest-growing natural snack food companies, announced a group of new investors whose equity stake will help the brand continue its explosive growth trajectory. Revenues are on track to more than triple in 2017. Their CEO and Co-Founder Livio Bisterzo confirmed that Strand Equity Partners, a leading growth equity fund co-founded by Seth Rodsky, and Leonardo DiCaprio have invested in the company. They join ex barkTHINS EVP and current General Manager of HIPPEAS, Joe Serventi, who recently invested […]
The beautiful and exclusive Hurlingham Club in London, once again hosted the 19th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by The Awards Ceremony itself, in which successful design, creative and effective work was showcased to the audience, and […]