Soft Drinks giant Nichols PLC is advising retailers to tap into booming premium soft drinks sales for increased profits this winter. Following significant +34% year-on-year growth, the experts expect this trend to continue into 2018 as consumers seek to treat themselves with extra special every day purchases. With entertaining at home also on the rise, […]
Lidl UK will tonight premiere its much anticipated 2017 Christmas advertising campaign, which is designed to showcase the retailer’s seasonal range under the slogan ‘Every Lidl Thing For Christmas’. Using insight from consumer research, the UK’s fastest growing grocery chain has created a multi-channel and multi-execution campaign to engage all the various festive personalities throughout […]
The FAB Awards have announced that they are now open for entries for their 20th year, with a new campaign by Creative Directors, Naz Nazli and Alex Ball. The campaign, which can be seen in detail below, was pinned around The Awards’ 20th Anniversary with the tag line: “20 Years Young”. Photographed by Andy Gallacher, it […]
Mandira London, the UK’s first fresh yoghurt bar found a gap in the market for on-the-go fresh yoghurt bowls, inspired by European cuisine. Launched earlier this year, by Deyvi Sidi-Sarfati and Georg Keller, Mandira London is the first of its kind to open in the city, bringing with it a Mediterranean twist on how we […]
A toddler on the brink of a hunger tantrum takes centre stage in Things Unlimited’s new work for Super Yummies, the Cow & Gate toddler snacking brand. In the ad, which utilises the five-second non-skippable element of YouTube pre-roll, a toddler enjoying a day out in the park with his mum approaches meltdown with the […]
Rodda’s, the oldest and largest clotted cream company in the world, has teamed up with Somerdale International, the leading exporter of British cheese & dairy products, to take the authentic taste of Cornish Clotted Cream to Australia. The first deliveries of the Classic Cornish Clotted Cream are set to reach the shores of Australia this week. […]
Having recently undergone a rebrand, London Pride, Fuller’s iconic and Original Ale, is giving consumers the opportunity to win the ultimate and most original London experience. By purchasing London Pride in selected pubs and retailers, consumers will receive a unique code that they can use to enter into the draw via a microsite. Each month one lucky […]
DotLabel provided digital marketing campaign support for the highly successful Hendrick’s Gin L.E.V.I.T.A.T.R.E installation at Toronto’s Nuit Blanche Festival, the city-wide celebration of contemporary art. To promote its ‘unusual’ nature, Hendrick’s Gin floated a hot air balloon known as the Hendrick’s L.E.V.I.T.A.T.R.E (“Levitating, elevating, voluminous, illuminating, tantalizing, amazingly towering roaming eye”) more than 40 feet above […]
Armadillo, the CRM specialist agency, has won the best email campaign for McDonald’s Win Win at the renowned Wirehive 100 Awards held on 12th October. The awards, now in their sixth year, celebrate the outstanding creative and technical talent that southern counties have to offer. The award-winning eCRM campaign McDonald’s Win Win achieved click-to-open rates of […]
Yext, Inc., a leader in Digital Knowledge Management, announced the launch of Yext for Food to help restaurants better attract and serve diners in the US. It enables restaurants, bars, and cafes to appear in search results, not only for general searches like restaurant name or cuisine type, but also for specific menu items and attributes. For example, […]