Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month. The camera effect – created by BBDO New York – allows Facebook users to choose from multiple breeds of dogs to layer […]
Campbell Soup Company has collaborated with Disney and Lucasfilm to launch a new series of Star Wars themed soup labels. To celebrate the alliance, Campbell’s also announced a surprise for New York Comic-Con attendees and residents – a new Star Wars inspired “canstallation” structure, which was stationed on the streets of New York to celebrate […]
Guinness has launched a highly targeted, out-of-home (OOH) campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. The campaign draws mobile data from apps, Instagram and Twitter to identify a bespoke audience demonstrating a passion for sports and pubs, combined with […]
Peroni Nastro Azzurro is putting its rich Italian heritage centre stage in a social media campaign in conjunction with integrated marketing agency HeyHuman. As part of their ‘Infused with Italy’ campaign, the brand whisked three creative minds and three leading mixologists off to the picturesque region of Liguria, to explore new citrus flavours and create […]
Brisbane-based creative agency Brother & Co has offered its services to The Good Beer Co., Australia’s social enterprise beer company, to help create and launch a new beer in support of marriage equality. Inspired by the ‘Love is Love’ mantra, the new ale, launched in Brisbane on October 5, is simply called Love². Founder of […]
Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene Terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100% recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued […]
To celebrate Byron Hamburgers’ 10th birthday, Loco created a series of bite-sized, on-brand content videos to showcase their special burger and beer combinations. The videos have already gathered more than 300k views on their social media channels. Byron Hamburgers, relaunched a range of special burger and beer combinations to mark their 10th birthday and approached Loco’s creative team […]
Fresh Montgomery, one of the UK’s leading organiser of food, drink & hospitality events has embarked on an acquisition of the Food & Drink Innovation Network (FDIN). A huge development for the UK food & drink industry, this acquisition adds enormous value to food/drink/hospitality categories; creating a ‘vortex’ of industry innovation, through an enhanced FDIN […]
Schweppes, the UK’s favourite tonic brand, has announced its biggest GB investment in over 200 years. Responding to the growing demand for quality mixers, the investment includes the launch of a new stylish skittle-shaped bottle that pays homage to its longstanding heritage and a brand new range of naturally flavoured mixers for discerning drinkers. Rolling […]
New Year (Rosh Hashanah) is a hectic time on social media feeds in Israel. Greetings and wishes abound and if you’ve got a Facebook account, chances are you’ll be checking in more than usual to see exactly who sent you wishes, sent your friends wishes and no less important didn’t send you wishes at all! […]