To celebrate Byron Hamburgers’ 10th birthday, Loco created a series of bite-sized, on-brand content videos to showcase their special burger and beer combinations. The videos have already gathered more than 300k views on their social media channels.
Byron Hamburgers, relaunched a range of special burger and beer combinations to mark their 10th birthday and approached Loco’s creative team to come up with a concept and production approach to shoot 4 separate pieces for their social media channels.
The production team put together an A-class team of award-winning food photographer/director Patrice De Villiers and food specialist DOP Peter Bathhurst to film a selection of burgers, craft beers and delightful pack shot scenes at Byron’s Kensington High Street location, their very first restaurant, opened back in 2007.
Loco captured the preparation and cooking process with mouth-watering macro shots of sizzling burgers, melting cheese and fresh salads, and final beauty pack-shots within the busy, thriving Byron restaurant.
Loco’s Dave Waldman edited the short pieces and colourists Kenny Gibb and Jon Davey provided the colour grades for the films. The production team also sourced quirky soundtracks to highlight each of the burger video’s themes.
The first video to launch featured The Ronaldo and a Fourpure Brewing Company pilsner which quickly gained over 300 thousand Facebook views and some brilliant comments from fans reportedly drooling in response to the videos. The next videos feature the Roquefort, Bunzilla and finally – their hero core burger: Byron.
Source: Little Black Book