Nutella Asks Shoppers to Smile First for its New Mood Recognition Campaign

Nutella Asks Shoppers to Smile First for its New Mood Recognition Campaign

Shoppers’ facial expressions will determine the advertising creative they see on a new campaign for Nutella via oOh! and PHD that, in an Australia and New Zealand advertising first, uses facial mapping technology to determine their mood and personalises creative to match. Using the Kinect camera built into oOh!media’s fully interactive Excite panels, the facial […]

Johnnie Walker Releases Whisky of the Future, Inspired by Blade Runner 2049

Johnnie Walker Releases Whisky of the Future, Inspired by Blade Runner 2049

Johnnie Walker is excited to announce the official release of Johnnie Walker Black Label The Director’s Cut – a limited-edition whisky developed in collaboration with visionary Blade Runner 2049 director Denis Villeneuve and Johnnie Walker Master Blender Jim Beveridge. The new blend comes thirty-five years after Johnnie Walker Black Label appeared in the original Blade […]

Keri Juice Blenders Shakes up the Australian Juice Market with ‘Pothole Gardens’

Keri Juice Blenders Shakes up the Australian Juice Market with ‘Pothole Gardens’

Keri Juice Blenders has announced its launch in Australia, which was amplified through unique ‘Pothole Garden’ sampling installations in Sydney and Melbourne via The Distillery London and the Pothole Gardener creating tiny ephemeral worlds on city-side pavements. Scenes from each of the Keri Juice Blenders bottles were brought to life in each garden which showcased a miniature […]

Ballantine’s Makes History with Launch of First Ever 15 Years Old Single Malt Series

Ballantine’s Makes History with Launch of First Ever 15 Years Old Single Malt Series

For the first time in its 190-year history, Ballantine’s has unveiled three 15 years old Single Malts, each unique in flavour and from three of its signature distilleries: Glenburgie, Miltonduff and Glentauchers. This move sees Ballantine’s look to meet the growing demand for Single Malts and allow a new generation of discerning drinkers to discover the […]

Mister Cartoon Designs Limited-Edition Bottle for Tequila Cazadores

Mister Cartoon Designs Limited-Edition Bottle for Tequila Cazadores

Tequila Cazadores, a 100% blue agave premium tequila, debuted a new limited-edition blanco bottle, reimagined by legendary tattoo artist Mister Cartoon in honour of Día de los Muertos. The hand-rendered bottle design features Mister Cartoon’s signature fine point style, nodding symbolically to the Día de los Muertos traditions Mister Cartoon values most. Available US-wide, the Mister […]

Young’s Beer Celebrates Brewery’s 186th Anniversary with Free Pint Promotion

Young’s Beer Celebrates Brewery’s 186th Anniversary with Free Pint Promotion

Young’s Beer is launching a special campaign this week that celebrates the brewery’s 186-year anniversary, called Young’s Day, with the offer of a free pint for all. Beer lovers can claim a free pint from of any of the Young’s beers, including Young’s Bitter and Young’s Special, simply by downloading the Young’s On Tap app. […]

Patrón Tequila Unveils ‘The Patrón Experience,’ a Hand-Held AR Innovation

Patrón Tequila Unveils ‘The Patrón Experience,’ a Hand-Held AR Innovation

On the heels of Apple’s announcement of the next generation iPhone, powered by iOS 11 with ARKit, Patrón Tequila is taking iPhone users on an interactive journey to its home in Jalisco, Mexico. Titled “The Patrón Experience,” this newly released, augmented reality platform heralds the next frontier in experiential marketing and gives tequila connoisseurs and curious […]

Hospitality Action Announces Big 180th Birthday Bash

Hospitality Action Announces Big 180th Birthday Bash

Hospitality Action’s 180th birthday celebrations are coming to a crescendo with a spectacular birthday party on Monday 2nd October at the Park Plaza Westminster Bridge. The evening will include a spectacular host of chefs who have seven Michelin stars between them. Tom Kerridge, Angela Hartnett, Ashley Palmer-Watts, Tom Sellers and Paul Hood, are among the […]

Budweiser Expands “Give A Damn” Safe Rides Campaign to Offer 150,000 Round-Trip Lyft Rides

Budweiser Expands “Give A Damn” Safe Rides Campaign to Offer 150,000 Round-Trip Lyft Rides

Budweiser announced the bold next step in its ‘Give A Damn’ campaign, together with safe ride partner Lyft. Given the success of last year’s pilot program — during which Budweiser delivered more than 35,000 rides home across six states plus Washington, D.C. — the brand will expand the 2017 campaign to offer 150,000 round-trip rides […]