FAB Finalists For The 25th FAB Awards Revealed!

FAB Finalists For The 25th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 25th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]

McCain Foods appoints Say It Now to boost its audio advertising with the help of conversational technology

McCain Foods appoints Say It Now to boost its audio advertising with the help of conversational technology

Say It Now, the voice assistant adtech firm, is partnering with McCain Foods, the family-owned business that is the world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, to deepen the organisation’s branding experience via actionable audio advertising. The campaign will see McCain Foods use Say It Now’s […]

WMH&I & IFFCO CREATE A NEW PLANT-BASED FOOD BRAND ROOTED IN MIDDLE EASTERN CULTURE

<strong><em>WMH&I & IFFCO CREATE A NEW PLANT-BASED FOOD BRAND ROOTED IN MIDDLE EASTERN CULTURE</em></strong>

In collaboration with IFFCO’s Plant-Based Venture, WMH&I creates THRYVE™; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the Arabian Peninsula, at the same time celebrating local cuisines and traditions. After appointment, branding agency WMH&I discovered that […]

Things get a little confusing in the new Burger King® campaign promoting the full plant-based menu, right down to the plant-based Whopper Jr. and plant-based nuggets

Things get a little confusing in the new Burger King® campaign promoting the full plant-based menu, right down to the plant-based Whopper Jr. and plant-based nuggets

Burger King and DAVID Madrid focus on children’s confusion for the third chapter of their “Confusing Times” campaign Why is this building so big if it’s only two years old? Is a cookie jar still a cookie jar if there are no cookies in it? Kids’ imagination has no boundaries and, according to Burger King’s […]

Nando’s new grocery campaign champions its iconic PERi-PERi

<strong>Nando’s new grocery campaign champions its iconic PERi-PERi</strong>

Not Available At Nando’s spotlights the famous flavour and flexibility of Nando’s extensive grocery product range Nando’s is kicking off summer with a campaign all about its iconic PERi-PERi. Not Available At Nando’s is a celebration of the much-loved Nando’s flavour, with its grocery product range at the heart. Inspired by Nando’s promise to create […]

Coley Porter Bell Reveals Redesign for Tesco Finest Coffee Range

<strong>Coley Porter Bell Reveals Redesign for Tesco Finest Coffee Range</strong>

Global branding agency Coley Porter Bell has unveiled the striking redesign for the full range of Tesco Finest Coffee products, which cover a coffee drinker’s day from the perfect cup to kickstart the day, Morning Ritual with notes of citrus, floral and caramel, to the late afternoon brew Sunset Hour with its notes of berry, […]

Claire Robertshaw and Richard Denney Chair The 25th FAB Awards FINAL Jury Deliberations for Design and Advertising, respectively.

Claire Robertshaw and Richard Denney Chair The 25th FAB Awards FINAL Jury Deliberations for Design and Advertising, respectively.

The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – announce the Jury Chairs for the 25th edition of the awards. The Awards Programme recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to […]

Introducing the NEW Soreen Lift Bars

<strong>Introducing the NEW Soreen Lift Bars</strong>

Flavour that boosts you The nation’s most loved Malt Loaf brand, Soreen, today announced the launch of their brand NEW Soreen Lift Bars, which include three delicious flavours – Blueberry, Raspberry & Vanilla and Chocolate Orange. Made for those moments when most in need of a boost, the delicious soft bakes make for a convenient […]

Edelweiss introduces its new opus of its ‘Feel the Alps’ platform, enhancing the beer drinking experience to a new level of sensory delight

Edelweiss introduces its new opus of its ‘Feel the Alps’ platform, enhancing the beer drinking experience to a new level of sensory delight

Creative Agency FRED & FARID Los Angeles and Fashion photographer Hans Neumann direct the new campaign which explores a unique, sensorial approach to advertising that epitomises the essence of Edelweiss Edelweiss, the HEINEKEN owned premium wheat beer brand, introduces the second chapter of its “Feel the Alps” platform, with creative agency FRED & FARID Los […]

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