Corona Extra, the Mexican beer that’s long-been synonymous with Cinco de Mayo celebrations, is stepping up celebrations US-wide with out-of-the-box executions and the brand’s biggest-ever investment for the occasion. In 2017, the brand will continue its “Lime Drop” campaign with a complete 360° marketing plan including national TV and digital advertising, social media, PR and […]
Bud Light has been brewed in Los Angeles for more than 30 years and on the Cinco de Mayo weekend in 2017, the brand decided to give back to the boxing community in the city it calls home. Bud Light will be restoring three local boxing gyms with new training equipment and needed repairs to […]
The FAB Awards have unveiled the finalists for the 19th edition of the awards programme. FAB is an International Awards programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and […]
Share a video or photo of you recreating a PELE move below and you could be heading to Barcelona to train with PELE. #PLAYLIKEPELE pic.twitter.com/RJoF4zuWiL — Snickers Ireland (@SnickersIE) May 5, 2017 To mark the launch of Snickers’ ‘Play Like Pelé’ campaign, the confectioner has enlisted the help of creative agency, Irish International, and hybrid […]
TBWA\Dublin has unveiled its latest campaign for McDonald’s Ireland, revealing the brand’s all new platform, Good Stories, which aims to establish trust for the brand across the local market with a series of stories surrounding the quality of McDonald’s food. Launching nationwide, the ‘always on’ campaign rolled out across TV, radio, press and POS platforms […]
UBREW, a small craft brewery from London, cleverly fights competition by naming their new low alcohol beer “Responsibly”.The best part about the new beer is the way is taking advantage of the much-advertised message “Drink Responsibly”. Matt Denham, Co-Founder at UBREW said: “Responsibly is a symbol of the revolution of craft breweries away from the […]
Gatorade has collaborated with TBWA Sydney and Eleven on the launch of its new sugar free electrolyte water – G Active – to inspire Aussies to get active. To kick things off, an exclusive fitness hotspot was launched last weekend. Located on the stunning Sydney Harbour, the G Active HydroGym was a pop-up floating fitness […]
KFC in The Philippines has braved the flood waters for a special birthday surprise. This Ogilvy Philippines concept sees KFC travel to the “Venice of the Philippines” in Artex Malabon, where floodwaters have not receded in decades. The environment has prevented lifelong resident, Nanay Cora, from celebrating her birthday in over 60 years because it […]
Maverick brewer BrewDog has unveiled its spirits brand LoneWolf, with design by B&B Studio. Pared back and minimalist, the design flies in the face of convention and reflects the brand’s aim to operate as an outsider within the sprits category. A simple stripped-back label features across the gin and vodka bottles in defiance of category […]
Launched in the mid-80s, Rio set out to offer a natural alternative to fizzy, fruitless soft drinks. In an era of flamboyance and flair, its iconic name captured both the exoticism of its tropical taste and the intrigue of another world at a time where global travel was largely the preserve of the rich and […]