From concept to commercial success: Studio Unbound’s Saluti transformation

From concept to commercial success: Studio Unbound’s Saluti transformation

What started as a simple idea has blossomed into reality – Saluti, a limoncello crafted with authentic lemons picked from the lemon hills of Amalfi and inspired by the joy of shared moments. Tasked with transforming an early concept into a market-ready product, Studio Unbound created distinctive packaging that communicates flavour, fun, and authenticity whilst […]

Drambuie Appoints That Lot as Social Agency of Record

Drambuie Appoints That Lot as Social Agency of Record

Drambuie, the whisky liqueur brand, has appointed creative social agency That Lot as its social agency of record following a competitive pitch. That Lot is part of The Weber Shandwick Collective (TWSC), the world’s leading earned-first network. Starting this month, That Lot has been tasked with supporting Drambuie by driving consideration among younger audiences, building […]

McDonald’s and Leo UK turn global food FOMO into a “World Menu Heist”

McDonald’s and Leo UK turn global food FOMO into a “World Menu Heist”

Eight international fan favourites will land in the UK for the first time ever McDonald’s and Leo UK are today revealing “World Menu Heist”, a nationwide integrated campaign that celebrates the arrival of a selection of McDonald’s most coveted international menu items in the UK for the very first time. For years, McDonald’s fans have taken […]

Dalziel & Pow and Pixel Artworks unveil a magical new Yeast Room at the Guinness Storehouse

Dalziel & Pow and Pixel Artworks unveil a magical new Yeast Room at the Guinness Storehouse

Guinness Storehouse has relaunched the Yeast Room as part of the Ingredients Experience at the iconic Guinness Storehouse in Dublin, with an innovative new immersive design concept by global strategy and design studio Dalziel & Pow. The award-winning Guinness Storehouse, which turns 25 this year, gives visitors the chance to experience the history and storytelling behind […]

WHO WOT WHY kickstarts a lifelong love of good food with new brand platform for Ella’s Kitchen

WHO WOT WHY kickstarts a lifelong love of good food with new brand platform for Ella’s Kitchen

Independent creative collective Who Wot Why today unveils a new brand platform and integrated campaign for Ella’s Kitchen, the UK’s #1 baby food brand. “Tastebuddies for life” embodies Ella’s founding mission, to help little ones fall in love with good food, and champions fruit and veg in that journey of food discovery. The platform repositions the brand […]

KP Nuts unleashes a rapping crew of woodland animals to share the joy in St Luke’s ‘A Handful of Happiness’ campaign to launch the new Signature range

KP Nuts unleashes a rapping crew of woodland animals to share the joy in St Luke’s ‘A Handful of Happiness’ campaign to launch the new Signature range

St Luke’s has created a maverick gang of three rapping woodland creatures to lift the nation’s mood in KP Nuts’ first TV campaign for more than three years. The nutty trio are here to remind us of the feel-good factor that a handful of delicious KP Nuts can bring, unleashing a sense of joy every time a […]

GORDON’S ANNOUNCES NEW ‘MAKE IT POP’ CAMPAIGN, ADDING FIZZ TO LAUNCH OF GORDON’S SPRITZ EDITION

GORDON’S ANNOUNCES NEW ‘MAKE IT POP’ CAMPAIGN, ADDING FIZZ TO LAUNCH OF GORDON’S SPRITZ EDITION

New Gordon’s Spritz Edition takes centre stage with ASMR style campaign created by electronic duo ROYA Gordon’s, the world’s No.1 international gin, is today unveiling its latest marketing campaign ‘Make It Pop’ across BVOD, SVOD, OOH and digital channels to support the launch of Gordon’s Spritz Edition – a new alcoholic drink made with Gin, elderflower, lime […]

New identity & packaging for Namkhong, the Lao beer inspired by “sabai sabai” moments

New identity & packaging for Namkhong, the Lao beer inspired by “sabai sabai” moments

Heineken Laos has launched a comprehensive brand and packaging refresh of Namkhong, the mainstream beer brand in Laos. Designed by Lonsdale Asia, the work aims to reposition the beer towards a younger, urban audience with a confident new look anchored in the Lao spirit of “sabai sabai”: comfortable, relaxed, and joyfully at ease. Historically more […]