A year into its UK launch, taste expert Santa Maria is promising consumers that its extensive range of Mexican products will taste better than leading competition, if consumers don’t agree they will get their ‘money back’. The move is part of a new £1m, fully integrated ‘Taste Guarantee’ campaign. The first of its kind within […]
There’s a lot of talk around Climate Change and whilst awareness is increasing, Australians still only rank it as fifth on their list of overall concerns (according to recent polls). So GPY&R Brisbane teamed up with Earth Hour to get support from beer drinkers. Climate Change means more droughts, which will impact beer’s main ingredients […]
After an extensive, cross-country search to identify the town whose residents are #UpForWhatever, Bud Light has named Catalina Island, California as the next destination for an epic weekend of unexpected fun: Whatever, USA. Bud Light’s Whatever, USA town search committee scouted the country’s hottest cities known for being #UpForWhatever, selecting Catalina Island due to its […]
Danish brewer Carlsberg is launching ‘probably the best poster in the world’, aimed at driving brand awareness and engagement in the UK. Created by Fold7, the activity will feature the world’s first billboard that allows consumers to help themselves to a pint of beer. Embedded with a Carlsberg Font and stack of glasses, the creative […]
As part of its ‘Welcome to M’ campaign, McDonald’s Canada pulled a delightful stunt to bring unsuspecting strangers together when they least expected it. It created a special bench in a shopping mall that gave out surprises when two people sat on it. A screen behind would flash “Welcome to McDonald’s” while playing a jingle, […]
Creative marketing agency, RPM, were reappointed by Cadbury to enhance the brand’s annual Easter Egg Trails experience, that was held nationwide in partnership with the National Trust and National Trust for Scotland. This marks the eighth year of the campaign and the second year that Cadbury has commissioned RPM to develop the event proposition and […]
Carling launched a major new promotion, ‘Brighton or Barbados’, which offers 1,000 consumers the opportunity to spend their May Day bank holiday in either Brighton or Barbados. The campaign encourages consumers in the UK to make the most of their extended weekend, by entering the first come, first served promotion to book a two or […]
Duct tape, matches, a skateboard and a bottle of DEW at first glance are ambiguous on their own. However, when DEW Nation takes a second look, they see opportunities where others don’t to instigate an extraordinary, exhilarating, damn good time. To illustrate this unique attribute of Mountain Dew fans everywhere, the one-of-a-kind citrus beverage is […]
Wrigley Hong Kong has recently launched a series of online videos, developed by BBDO Hong Kong, as part of a campaign across YouTube and Facebook channels on behalf of the Wrigley’s brand, Extra. Rooted in an insight from everyday life, the four-minute online video, featuring a team of renowned Hong Kong YouTubers, Bomba, demonstrates a […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce that Google UK Ltd will sponsor both The FAB Agency of the Year Award and The FAB Brand of the Year Award at the 17th FAB Awards in May 2015. Commenting on the partnership The FAB Awards Chairman, N.Nayar […]