It’s a brand extension designed to raise eyebrows and whet appetites. Reebok has entered the bacon market with the launch of a campaign promoting its sponsorship of the Reebok CrossFit Games. The Reebok CrossFit Games is a US tournament in which athletes compete for recognition as “The Fittest on Earth”. This year the sports brand […]
Ogilvy & Mather London has created a new social campaign for Hellmann’s Mayonnaise called ‘Hellmann’s Summer Hacks’. Playing off the rising consumer trend of ‘life hacks’, the campaign features bite-sized pieces of digital content designed for social media that demonstrate new and innovative ways to make summer outdoor eating even more pleasurable. The campaign includes […]
A payphone on the streets of New York rings and a passer-by tentatively picks it up. “Listen, I’m inviting you to come across the street,” says the emotionless voice. “That’s terrifying,” the pedestrian answers, unknowingly turning down an invitation to appear on-stage with a renowned US comedian, in a stunt for Heineken. The beer brand […]
On June 21, the longest day of the year, Bear Naked Granola brought the ultimate urban surfing experience to the iconic hills of San Francisco, California. Those up for the challenge took to boards, rafts and even bare feet to surf down the one-and-a-half city block course. To share the big wave action with fans […]
Chocoladefabriken Lindt & Sprüngli (Schweiz) AG celebrated the official opening of Lindt Swiss Chocolate Heaven at the Jungfraujoch “Top of Europe,” 3,454 meters above sea level, together with the Jungfrau Railway and Lindt brand ambassador Roger Federer. The themed chocolate shop offers a wide range of the finest Lindt chocolate, and the adjacent Master Chocolatiers parlor gives […]
Space has been working with No. 1 Italian beer brand Birra Moretti to create a campaign that celebrates the brand’s authentic Italian heritage and develop its associations with food occasions. ‘The Moretti Movement’ reinforces the brand’s values and principles of enjoying good food and beer with family and friends through authentic Italian events and on-trade […]
A Facebook-powered vending machine dubbed The Joy Generator is selecting chocolate based on Australian consumers’ likes and interests and then dispensing bars of confectionery, in a stunt for Cadbury. The Joy Generator enables users to log in to their Facebook profile via the machine, which selects and dispenses a free bar of chocolate matched to […]
PepsiCo will hit another grand slam at this year’s 85th Major League Baseball All-Star Game at Target Field to celebrate with players and fans in the Minneapolis region. PepsiCo, a more than 15-year partner of MLB, is the exclusive non-alcoholic beverage, sports fuel and salty snacks sponsor of the league. “All-Star Week is a huge […]
Heineken has unveiled @wherenext, a revolutionary new digital experience part of the fully-integrated global campaign, ‘Cities of the World’. The Twitter-based @wherenext service aims to help consumers explore new experiences of their cities, using a brand new and innovative social tool. The digital experience of the ‘Cities of the World’ campaign marks a milestone in […]
Motown Philly’s back again….this time, for Wendy’s pretzel bun. Best-selling R&B group Boyz II Men released its #PretzelLoveSongs video celebrating fans’ joy of being reunited with the pretzel bun, which Wendy’s recently announced is back this summer on both its Pretzel Bacon Cheeseburger and Pretzel Pub Chicken. “We know all about romance, heartache, love lost […]