Mountain Dew announced that it is bringing fans around the world closer to the excitement of the summer’s most eagerly awaited blockbuster, 20th Century Fox’s X-MEN: Days of Future Past, with an international, fan-focused digital program – “Unleash Your X.” The “Unleash Your X” campaign brings the digital Dew Nation exclusive video content: compelling behind-the-scenes […]
McAlister’s Deli, a leading fast casual restaurant in the US, announced its #ShowUsYourSip contest in which one fan will win free McAlister’s Famous Sweet Tea for 25 years. “Everyone has their own way of enjoying McAlister’s Famous Sweet Tea, delicious flavored teas and our lemonades. So whether it’s a sip, chug or gulp, we want […]
Mike’s Hard Lemonade Co., best recognized for its iconic mike’s hard lemonade that defined the Flavored Malt Beverage category (FMB), is now arming consumers with a fresh take on life hacks, called mikehacks, which are ingenious ways to make summer occasions like backyard barbeques, pool parties, and summer picnics, even better. The program offers ideas, […]
Space has created the ‘Full Flavour Refreshment’ campaign featuring shopper marketing and advertising to jointly promote low alcohol beverage Foster’s Radler and launch the new Bulmers Cider ‘moderation’ range. Space has been tasked with establishing Heineken’s foothold in the ‘moderation’ category through a shopper campaign focused on trial and awareness of Foster’s Radler and the launch of two […]
No, it’s not a red herring – Staal Smokehouse really is sending kippers in the mail! The award-winning East Yorkshire smokery has revived the historic practice of posting a fishy supper so its customers can taste some of Britain’s best. Its new Oak and Apple Wood Smoked Kippers are carefully cured in Justin Staal’s bespoke […]
To encourage recycling, Coca-Cola teamed up with agency Grey Dhaka to create an arcade game that is powered by empty plastic bottles. Called the ‘Happiness Arcade’, it was placed in six different locations around Dhaka, Bangladesh, over a period of six days. To play, users simply insert an empty plastic bottle into the machine, and […]
According to Biscuits & Cakes 2014, a new Market Update from market intelligence provider Key Note, the combined value of biscuit and cakes at retail in the UK rose by 3.6% between 2012 and 2013. This growth is impressive given the rising popularity of baking from home. The trend for home baking can primarily be […]
Heineken has furthered its long-standing relationship with St Luke’s expanding the account to include Old Mout Cider which is to launch in the UK as a rival to Kopparberg and Rekorderlig. A £3m launch campaign will introduce the brand to the market with activity to include OOH, print and digital. The national launch on 5 […]
To celebrate the 2014 FIFA World Cup, Coca‑Cola Great Britain is giving consumers the chance to win up to one million limited edition Coca‑Cola footballs in the run up to the tournament. Through the promotion Coca‑Cola hopes to inspire people through the 2014 FIFA World Cup to be active this summer. The Win A Ball […]
Ronald McDonald, who represents the magic and happiness of the McDonald’s brand, is setting out on a global mission to rally the public through inspiring events. For the first time, Ronald McDonald will take an active role on McDonald’s social media channels around the world and engage consumers using the #RonaldMcDonald hashtag. As Ronald begins his […]