Heineken-owned super premium packaged beer Sol is installing permanent branded areas in flagship London bars as part of its ongoing below-the-line activity to celebrate the new ‘Espiritu Libre’ proposition. The initiative, led by agency Space, is designed to bring the new brand positioning to life and generate trial and visibility for the product, targeting its […]
Washington State Wine launched The Recommendeuer, a national marketing campaign featuring an iPad app that pairs wine with a healthy dose of humor and offers an in-depth, interactive regional wine education. Best known for his improvisational performances in “Whose Line is It Anyway?” actor and comedian Greg Proops dons a plaid suit and grabs a […]
Kit-Kat maker Nestle has insisted that the move to cut levels of saturated fat from its chocolate bars will not have any impact of the taste of the chocolate bar. The food company says it will cut 3,800 tonnes of saturated fat from over a billion Kit Kat bars per year by reformulating the recipe […]
Legendary biscuit brand Tim Tam has launched a campaign for its new Chocolicious Bites with a creative designed by DDB and executed by MEC and Social Ally. It focuses on an interactive consumer poll utilising real-time technology, offering fans a year’s supply of Tim Tams. The campaign launches online via Facebook. “Real-time communications is the […]
The Martinson Coffee will hit the streets of New York City this fall to show New Yorkers why you can’t fake real, kicking off the #YouCantFakeReal social media sweepstakes that will give one lucky winner a year’s worth of free coffee. On October 28, 2013, two Martinson coffee trucks will kick start the sweepstakes acting […]
McDonald’s is launching a nationwide provenance push to showcase the findings from a marketing initiative earlier this year that it claims provided customers with an “unprecedented” look at how its food is sourced. The “Quality Scouts” campaign launched in May and opened up the company’s supply process at a selection of the 17,500 British and […]
http://www.youtube.com/watch?v=RRxbr4eAkTg The creatives at McCann, Chile have come up with a way to help Coca-Cola promote a healthier lifestyle. A taxi was equipped with a bicycle pedal attached to a machine which calculated the discount the passenger was entitled to as he pedaled. If the passenger stopped, the discount would decrease, somehow making exercise a […]
Pernod Ricard has launched its first ecommerce hub in the UK to capitalise on returning customer spend across the region, a move that follows similar recent announcements from rivals Diageo and AB InBev. Drinks maker unveils first UK online store in time for key Christmas trading period. The Sipstor, dubbed an online “drinks boutique” by […]
The UK’s No 1 Modern cider maker Bulmers and global social media agency We Are Social will launch a Facebook campaign this week, to remind fans about the fresh apples that are used to make Bulmers cider. http://www.youtube.com/watch?v=ReFvD19O1kM The Harvestimator, which launches this week on the Bulmers Facebook page, aims to extend Bulmers’ following on […]
Ron Burgundy isn’t the only one who loves scotch. In honor of the upcoming movie “Anchorman 2: The Legend Continue,” Ben & Jerry’s ice cream has unveiled a dessert themed around Will Ferrell’s titular character’s drink of choice. The limited-edition Ron Burgundy’s Scotchy Scotch Scotch is devoid of actual alcohol, but is is a mix of […]