Morrisons is hoping to steal a march on its rivals in the run-up to Christmas with a new marketing campaign aimed at boosting customer loyalty in the run-up to the crucial festive trading period. The ads, which are appearing in newspapers and on TV, see the return of the supermarket’s ‘Big Christmas Bonus’ strapline, offering […]
In order to strategically align the Canadian beef cattle industry in the Asian market, Canada Beef is positioning its operations in the region to maximize current export opportunities and set the industry for future growth. “The Asian market continues to be an important market for Canadian beef and veal exporters providing opportunities to increase carcass […]
As the winter draws nearer, many Brits want to start the day with a hearty breakfast. Demonstrating the nation’s appetite for oats, new research from Mintel reveals one in two Brits (49%) are porridge eaters, with a quarter (23%) of users enjoying a bowl almost daily. While usage peaks amongst those aged between 45 and […]
The Nutri-Grain Fuel On Skatepark that was launched at Sydney’s Moore Park in September, provided an opportunity for skate enthusiast to test their skills on an eight metre glow in the dark half pipe. The custom-built eight-metre wide half-pipe, fitted with infra-red sensors and glow-in-the-dark illumination, was one of the many features at the festival-style […]
Starbucks is pushing its largest ever investment in food in the UK through a flurry of new products and revamped packaging in an attempt to extend its reach beyond coffee and take a larger bite out of the fast-food market. The coffee chain will introduce a selection of baked goods for its breakfast range alongside […]
Previously known as “Burger King”, the fast-food chain has announced a change in its name to “Fries King”. After placing giant ‘Wi-Fries’ on the streets to promote its new french fries Satisfries, the brand has made a bolder move to revamp its corporate identity. http://youtu.be/ItllgcH46cE The name change unveiled on Twitter and Facebook, has been […]
Gallo Family Vineyards proudly announces the launch of the Gallo Family Vineyards Crest Creator. This fun and interactive microsite offers a way to create, share and download personalized family crests for all your families, whether they include the people you’re related to, or simply the people that you relate to in life. At CrestCreator.com, 17 […]
Innocent’s sponsorship of the London 2012 Olympics and a focus on social media and experiential marketing helped the smoothie maker register record revenue in 2012. The brand’s holding company Fresh Trading Limited posted a turnover – the value of the goods sold to retailers – of £206.64m in 2012, up from £162.67 in 2011, according […]
Mondelez International, the world’s pre-eminent maker of chocolate, biscuits, gum, candy, coffee and powdered beverages, is celebrating its first anniversary as a new company with month-long festivities and volunteer activities for its 110,000 employees around the world. One year ago today, Kraft Foods Inc. became Mondelez International, Inc. after spinning-off its North American grocery business. […]
Pepsi announced the launch of a new set of stations on iTunes Radio, entitled “#FanEnough,” bringing a music angle to its current NFL-themed “Are You Fan Enough Campaign.” The launch of the Pepsi #FanEnough station marks the second wave of branded stations to be unveiled since PepsiCo was announced as the exclusive food and beverage […]