KETCHUP ON PASTA? Heinz launches Tomato Ketchup Pasta Sauce in new creative campaign ‘Ridiculously wrong or ridiculously good?’ from Wunderman Thompson Spain

KETCHUP ON PASTA? <strong>Heinz launches Tomato Ketchup Pasta Sauce in new creative campaign ‘Ridiculously wrong or ridiculously good?’ from Wunderman Thompson Spain</strong>

Heinz debuts new ketchup-based pasta sauce with provocative campaign, sparking controversy among pasta lovers, developed in partnership with Wunderman Thompson Spain. Italians look away now. Ketchup on pasta is a culinary debate that polarises social media like no other. It only felt right that Heinz, creators of the world’s most famous ketchup, and of a […]

STORMBRANDS creates ID for Tropicana Kids Smoothies with parent and child appeal

<strong>STORMBRANDS creates ID for Tropicana Kids Smoothies with parent and child appeal</strong>

STORMBRANDS has created a vibrant new brand and packaging system for Tropicana’s latest range of real fruit drinks for youngsters: Tropicana Kids Smoothies. The global agency has partnered with Tropicana for over five years, working as a strategic brand-design collaborator. Tropicana approached STORMBRANDS with its latest brief because it wanted to develop a fun, reassuring […]

Deeply, your positive new habit.

Deeply, your positive new habit.

Deeply® aims to shake up gut health category with new daily prebiotic food. Family (& friends) are the branding partners and co-investors behind a category-defining new product launch under the Deeply Foods® brand. Working together with a team of industry experts in the natural food sector, Deeply® has created a first to market prebiotic fibre […]

Nomadic ‘Ready When You Are’

<strong>Nomadic ‘Ready When You Are’</strong>

Multi-Channel Ad Campaign Launched Six months on from its successful brand refresh, Nomadic is launching a multi-channel advertising campaign, entitled ‘Ready When You Are’ – a nod to the company’s range of nourishing convenience products and the busy, hardworking, people who consume them. Using Nomadic’s now ‘signature’ chevrons, the campaign reflects the dynamism of its […]

Tiger Beer creates the first puffer jacket that literally keeps you cool in the heat

Tiger Beer creates the first puffer jacket that literally keeps you cool in the heat

Today, Tiger Beer announced its collaboration with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat. Created with the help of BBH Singapore and LePub APAC, now people all over the […]

UNLOCKING UMAMI: JOHNNIE WALKER UNVEILS BLUE LABEL ELUSIVE UMAMI LIMITED EDITION IN COLLABORATION WITH RENOWNED CHEF KEI KOBAYASHI

<strong>UNLOCKING UMAMI: JOHNNIE WALKER UNVEILS BLUE LABEL ELUSIVE UMAMI LIMITED EDITION IN COLLABORATION WITH RENOWNED CHEF KEI KOBAYASHI</strong>

“When Chef Kei and I set out to capture the essence of umami, we knew we were taking a step into the unknown by embarking on an exciting journey of flavour exploration. Together, we wanted to push the boundaries of what Scotch could be and bring a truly innovative offering to the world of whisky […]

Doritos launches Next Level Nachos campaign with Gorge-ous Cheese Pull stunt

<strong>Doritos launches Next Level Nachos campaign with Gorge-ous Cheese Pull stunt</strong>

Doritos and their UK agency VCCP London are today launching their largest ever integrated campaign for Doritos Dippers. Kicking off with an ‘unBRIElievable’ stunt to celebrate National Guacamole Day (September 16th) which is a key ingredient of any bowl of Next Level Nachos, the campaign marks the first piece of work created with VCCP including […]

‘McDelivery, You In?’: McDonald’s latest campaign by Leo Burnett celebrates the universal truth that when there’s a McDelivery going—everyone wants in

<strong>‘McDelivery, You In?’: McDonald’s latest campaign by Leo Burnett celebrates the universal truth that when there’s a McDelivery going—everyone wants in</strong>

McDonald’s latest campaign celebrates the irresistible joy of the shared order moment. Anchored around a hyperbolic, fast-paced 60” film directed by Ninian Doff, it highlights how one family’s McDelivery order ends up spreading excitedly across an entire block of flats. In the film, we see each neighbour confidently fire off their orders without even looking […]

Cheetham Bell give Soreen a little lift

<strong>Cheetham Bell give Soreen a little <em>lift</em></strong>

The iconic British malt loaf brand, Soreen, today launched a new media campaign for their NEW Soreen Lift Bars to drive awareness of these flavoursome and affordable on-the-go snack bars. The ‘Flavour that lifts you’ campaign, which predominantly targets those aged between 18 and 24, positions Soreen Lift Bars as a healthy and tasty choice, […]

McDonald’s and Leo Burnett channel 90s nostalgia in latest campaign highlighting long-standing food provenance

<strong>McDonald’s and Leo Burnett channel 90s nostalgia in latest campaign highlighting long-standing food provenance</strong>

McDonald’s latest campaign highlights the little changes they’ve made to the way they source their food over the last 20 years, by tapping into 1990s culture. The campaign launches with a 90s Teletext inspired advert interrupting ad breaks across major networks during peak programming. The 30” spot will take over screens across the UK, and will read: “We’ve […]

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