Branding and design specialists Biles Hendry have created a fresh new packaging design for a range of products for older kids with long-standing partner, Ella’s Kitchen Brands Ltd. The new range expands on Ella’s core baby offering, stretching the brand to children aged 3 years and above. “Since reinventing the category back in 2006, Ella’s […]
Millions of dog owners have no idea what is in their pet’s food, according to new research commissioned by fresh dog food brand Butternut Box. A poll of 2,000 dog owners found that almost half (48 per cent) could only name up to three ingredients when quizzed on what they feed their dog. Price is […]
National has been a kitchen staple in Pakistan for over 50 years. Rich in heritage and renowned for its Recipe Mixes, the brand has firmly established itself as a favourite for families across the country. But whilst the quality of National‘s Recipe Mixes remained unquestioned, its cultural relevance needed to be addressed. Regional taste preferences […]
KFC, a leading fried chicken brand, presents their new restaurant in Tenerife overflying the island with a commercial aircraft. To that end, they have customized one airplane from the well-known local brand, CanaryFly. PS21 has sought to leverage the location of their new establishment beside north Tenerife’s airport, one of the airports with higher air […]
B&B has collaborated with expert tomato growers and gourmet producers, previously known as The Tomato Stall, to emphasise the brand’s secret ingredient – the exceptional climate and terroir of the Isle of Wight. Now named Isle of Wight Tomatoes, the new brand is built around a key product promise – More Sunshine, More Flavour. Soaked […]
Whole Earth, the natural food brand owned by Ecotone UK, has announced that it will renew its partnership with Team GB in the run up to the Paris 2024 Olympic Games. After a successful partnership for the Tokyo 2020 Olympic Games, Whole Earth will sponsor Team GB again to cover a second Olympic Games – […]
● McCain’s new “Let’s All Chip In” campaign sees comedian and Love Island commentator Iain Stirling and Capital Radio breakfast show host Roman Kemp experience a clash of two worlds, as they swap their city-dwelling lifestyles for a day at the farm ● With potato yields down by 15% in 2022* alone due to droughts […]
Strategic food and drink brand design consultancy, The Collaborators has rebranded the UK’s best-selling ambient bone broth, from Take Stock to Freja Natural Norwegian Bone Broth. The repositioning aims to drive category growth and assert Freja as the leading brand in stocks and broths. Originally launched during lock down, Take Stock quickly achieved best-seller status […]
Developed by Wunderman Thompson Spain, the ‘Open Sauce for cooking developers’ campaign brings the Heinz tomato direct to UK kitchens for the first time, inviting every cook (including the competition) to elevate any meal with new Culinary Tomatoes range. When it comes to tomatoes, it has to be Heinz. For over 150 years, Heinz has […]
Tennent’s Lager, Scotland’s favourite and best-selling beer brand, has released a seven-figure integrated campaign, underpinned by new positioning and brought to life through a TV spot, OOH, partnerships and social content – its biggest marketing drive in over eight years. Filled with the country’s trademark humour, the work – led by integrated creative agency, John […]