Wongdoody creates brave new brand world for Little Bao Boy as restaurant goes nationwide

<strong>Wongdoody creates brave new brand world for Little Bao Boy as restaurant goes nationwide</strong>

Little Bao Boy, the Leeds-based East-Asian eatery, has worked with global creative agency Wongdoody to create a new brand world and national communications campaign as the business expands across the UK.  Established in 2017, initially as a street-food vendor, the indie restaurant has now grown to three permanent sites and thirty-six delivery kitchens across Leeds, […]

The 25th FAB Awards Are Now Open For Entries!

The 25th FAB Awards Are Now Open For Entries!

The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]

McDonald’s let people escape inflation by traveling back in time

<strong>McDonald’s let people escape inflation by traveling back in time</strong>

With the campaign “Deals Stuck in Time”, McDonald’s and the agency NORD DDB offer people a way to travel back in time to find old McDonald’s deals and hence avoid rising prices caused by inflation. By using Google Street View, people can locate over a decade old McDonald’s out-of-home advertisements all over Sweden and unlock […]

Old El Paso™ calls on nations to ‘Turn Friday into Fajita Friday’ this January

Old El Paso™ calls on nations to ‘Turn Friday into Fajita Friday’ this January

This January the most loved Mexican-inspired food brand is launching its latest campaign under their Make Some Noise Creative Platform, ‘Sound of Connection’. Old El Paso™ has created the campaign with the help from international agency of record, VCCP, to get more people sharing the vibrancy and inspiration of Mexican food, more often by encouraging […]

How a Romanian team drew the spotlight in Qatar (without even qualifying for the tournament)

<strong>How a Romanian team drew the spotlight in Qatar (without even qualifying for the tournament)</strong>

Football is the most popular sport in Romania. Unfortunately, the Romanian national football team has failed to qualify for any international championship in the last 24 years. But in 2022, the country made its way to the pitch of the world’s biggest soccer tournament—with the help of a candy bar.  ROM, the traditional chocolate bar […]

Happy holidays from Family (and friends)!

<strong>Happy holidays from Family (and friends)!</strong>

This festive season, Family (and friends) have committed ourselves to ‘random acts of chocolate’. As we announced earlier in December, working with Shelter’s retail team, we’ve developed the packaging for Shelter’s Emergency Chocolate bars, which cost £5 and come in five delicious flavours, making them an ideal stocking filler for the whole family. All proceeds […]

Carma Coffee, Branding and Graphic Design by Buddy Creative

Carma Coffee, Branding and Graphic Design by Buddy Creative

“At Buddy, we see ourselves as decent folk who love decent coffee so as soon as this project landed on our desks, we were hooked. The idea was irresistible: to create a better business through better coffee that was ultimately better for everyone. Carma aims to blend quality, convenience and community impact into one tangible […]

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