Billson’s brewery revealed the launch of Billson’s triple distilled vodka, with strategy, brand and packaging design by independent, international design agency Cowan London. This small-batch craft vodka follows the launch of two artisan gins earlier this year, continuing the journey into craft spirits production for one of Australia’s oldest drinks manufacturers. Since 2017, when they […]
Award-winning single malt Scotch whisky brand Glenfiddich has unveiled a striking new packaging design for its 12- and 15-year-old whiskies, with branding by Here Design. Building on a longstanding relationship with Glenfiddich, Here was approached to elevate and modernise the brand’s visual language and bring meaning to the core brand. The redesign needed to build […]
Blue 449 has announced the launch of Aviation American Gin’s first UK marketing campaign. The quirky gin brand, distributed by fine spirit importer Marussia Beverages and owned by actor Ryan Reynolds, is known for its tongue-in-cheek personality. The four-week campaign will focus on an out-of-home campaign which uses a combination of data sources to help identify gin and […]
Pizza Hut Delivery and Iris have launched a new digital campaign. The campaign, entitled ‘Too good to be true, but true’ is the second installment of the successful ‘Now That’s Delivering’ brand platform created by Pizza Hut Delivery and Iris in January 2019. The campaign focuses on Pizza Hut Delivery’s amazing ‘£5 Favourites Menu’ which […]
Cup Noodles goes against its brother Nissin Lámen – known in Brazil as Miojo – in the new campaign “Cup Noodles is better than Miojo” created by Dentsu Brasil and produced by Fantástica Filmes +VFX. Unlike Miojo, Cup Noodles only needs hot water. This practicality is highlighted by the new communication pieces, which also reinforce […]
Bombay Sapphire’s latest campaign continues the brand’s focus on art and creativity with #FindYourCanvas, a social art experiment that crowdsources its artists to create a robotic art installation in Los Angeles. The gin brand said the work is based on the belief that “creativity lives within us all, yet is often overshadowed by life’s responsibilities”. It […]
One of the hottest weeks in fashion is about to get a whole lot hotter — even Flamin’ Hot — thanks to Cheetos, which is putting its orange-dusted fingerprints all over the fashion and beauty world. Next week, the PepsiCo-owned brand will unveil the Cheetos Flamin’ Haute look in New York at the brand’s first-ever runway show and style […]
Hendrick’s Gin and creative agency, Space, announces the launch of their second portal in their curious experiential campaign to bring the super-premium gin’s unconventional world to life this summer. ‘Portals to the Peculiar’ is a series of multi-sensory events that invite gin drinkers to escape the conventional and embrace the delectable and taste the brand’s […]
Spotify is partnering with AB InBev and Dentsu Aegis Network to create its first global dynamic audio campaign in support of low-calorie beer brand Michelob Ultra. The Michelob Marathon seeks to capitalise on growing consumer appetite for healthy alternatives among those seeking to balance care of their bodies with an active social life. To do so personalised content will […]
Five-time FIA Formula One World Champion, Lewis Hamilton is collaborating with hospitality organisation The Cream Group and investors including UNICEF Ambassador and early backer of Beyond Meat, Tommaso Chiabra to revolutionise fast food when they launch exciting new concept Neat Burger, the first international, plant-based burger chain. Opening its first site on September 2nd, Neat Burger promises to transform the way people see plant-based food by […]